On Location

The Importance of Disclosure in Influencer Marketing

Disclosing an influencer-brand relationship in blog posts, social media posts or other types of content isn’t just a good idea — it’s an actual requirement. Small Business Trends caught up with Rachel Honoway, CEO of Performance Marketing Association at the recent Influencer Marketing Days conference in New York City’s Times Square. The Performance Marketing Association […]

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The Power of Testimonial Videos for Amazon Product Pages

If you’re not including testimonial videos on your ecommerce product pages, especially on Amazon, you could be missing out on a lot of sales. Small Business Trends caught up with Frank Morelli of Gen Video at the recent Influencer Marketing Days conference in New York City’s Times Square. Morelli is an Account Executive with Gen

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