White labeling can help SMEs/SMBs compete with the bigger players – here’s how The concept behind white label marketing is not entirely new. There are many white label services that marketing companies use to make their lives easier. The big benefit of white labeling is that it allows businesses an easy way to expand their […]
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What do you think is the best, i.e. most useful marketing model? Download our two free guides on marketing models to learn how to apply them You may have noticed we’re fans of using practical models as tools to support marketing strategy development? We believe a clear, simple model gives us a framework to assess
Marketing models that have stood the test of time Read More »
Amazon’s business strategy, revenue model and culture of metrics: a history I’ve used Amazon as a case study in my books for nearly 20 years now since I think all types of businesses can learn from their digital business strategy. From startups and small businesses to large international businesses, we can all learn from their focus on
Amazon.com case study – 2018 update Read More »
Summarising a business model for online startups using a single sheet of A4 with the lean Business Model Canvas Diagram Defining a clear online business model is essential for a new startup online business to help create a sustainable business and communicate the features of their new business to partners and within the company. Reviewing
A great framework for defining online business models and marketing plans Read More »
Selecting the best revenue options for Internet startups I’m often contacted by site owners with an idea for a new site who are trying to work out how much revenue they’ll be able to raise depending on the number of visitors to their site. There’s no simple answer to this, but to help, several years
8 Online revenue model options for Internet businesses Read More »
Chart of the Day: How do Amazon, Facebook, Google, Microsoft, and Amazon make their money? In this article, I defined Eight online revenue models along with how they are calculated, so they could be applied to new revenue models of startups. In this chart of the day, we can see a comparison of the four /
Online revenue models of the biggest digital brands Read More »
