The concept of “economic moats” came from a 1999 Fortune article by Warren Buffett: The key to investing is [. . .] determining the competitive advantage of any given company and, above all, the durability of that advantage. The products or services that have wide, sustainable moats around them are the ones that deliver rewards […]
Economic Moats: Who Has Them? And How Do You Get One? Read More »
Landing pages are crucial to modern digital marketing campaigns. Unlike the past when just a website was enough to strengthen your outreach program, getting mileage requires focused attention at various levels, today. Your prospective customers are everywhere, using multiple devices with dwindling attention. In such a scenario, it is important to capture leads with the
How to Create a Lead Gen Landing Page for Mobile That Converts Read More »
There will always be companies sitting on the “Should I/shouldn’t I SEO?” bench; it’s natural to question something that sounds like smoke and mirrors if you’ve never experienced it for yourself. However, there are definite benefits to hiring an effective SEO company for your business. For example, an SEO partner can help you achieve the
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With today’s wealth of information available online – creating a generation of savvy, hyper-informed tech buyers – keeping your audience engaged on your website can be quite the challenging task. For small- to medium-sized B2B organizations, having your visitors perform desired actions on your website – such as learning about your products and services, requesting
3 Marketing Tips to Keep Buyers Engaged on Your Website Read More »
I’m frequently asked what my most effective client acquisition channels are for Single Grain. The best client acquisition channels for investment may not be what you expect. While our content marketing nets us the most leads, our second-best client acquisition channel doesn’t have anything to do with technology or data – it’s word-of-mouth and referrals.
The Customer Acquisition Playbook: Email & In-Person Outreach Read More »
An online form on your website is useless if no one is filling it out. Whether it’s an order form, an email signup form, a contact form, or a survey, getting people to want to fill out your forms and submit them is essential to learning more about your audience, generating leads, and boosting conversions.
AIDA (Awareness, Interest, Desire, Action) is critically important when companies look to build brand awareness, generate interest, build desire, and inspire action and retention. The first element of effective AIDA strategies is building brand awareness. As the prospect enters the marketing/sales pipeline, there are methods to help move the prospect through an effective process that
People love podcasts. According to Podcast Insights, there are over 660,000 podcasts, which means that no matter what topic or area you’re passionate about, there’s probably a podcast out there that covers it. Outside of the breadth of content available, podcasts are also a seamless way to consume information. Whether you’re doing the dishes at
Ultimate guide to podcast advertising and sponsorship Read More »
People-based marketing is turning the world into a small town. Not the kind of small town like El Segundo where you can walk behind the counter of the local diner and refill your own coffee. Rather, it’s a Truman Show kind of small town where you know what your customers eat, shop, and post online—and
How People-Based Marketing Changed Our Strategy for Direct Marketing Read More »
Conversion rate optimization, or CRO, is the process of making changes in the many different places and ways that users interact with your company’s digital content in order to improve the overall experience and convert more prospective customers into paying customers. There are so many changes you can make, and so many places you can
