For the record, pay-per-click advertising isn’t going anywhere. PPC is part of a success recipe that can help businesses generate dollars and provide a boatload of insights. Make no mistake though, PPC can be challenging even for the best of marketers. If your PPC campaigns are ailing, here’s our advice for turning the tide. 1. […]
Buttons are everywhere online, having replaced text links in most places as new technology has shifted consumers from clicking our mice to tapping our fingers. Buttons are the go-to link. And they are critical for marketers to get right. Why? Because buttons act as your calls to action and navigation. They are the tools that
How to Get People to Click on Your Buttons: A Crash Course Read More »
As an Internet marketer or website owner, it’s always a wise thing to know what consumers are experiencing on the other side of the fence. Knowledge can enable you to address their pain points and offer products and solutions they need and want. In today’s online world, there’s no shortage of advertising for products, services,
10 Truths About Internet Marketing That May Shock You Read More »
The world loves innovation in marketing, and will keep moving forward whether marketers and website owners get on the bandwagon or not. Some innovations are hot, and some are not. Some will make an impact, and others will fall by the wayside. However, there are always those Internet marketing secrets you hope your competitors never
5 Internet Marketing Secrets You Hope Your Competitors Never Discover Read More »
I had this opportunity to meet with a new client, and their main goal was they wanted to increase their social media presence. I got to meet with them face-to-face, along with their social media team. I started talking about their website and their email marketing, and the look on their faces was puzzled; it
5 Myths About Online Marketing That Need To Be Busted Read More »
It’s a good thing if you’re running, or thinking of running, a Pay-Per-Click campaign. There are a number of benefits whereby PPC can be cost effective, targeted, measurable, fast, and customizable. In fact, many marketers constantly look for ways to increase their ROI using PPC. However, it’s easy to get lost in the shuffle and
An online marketing funnel is a marketing strategy to get a consistent stream of new leads or sales from your site. Online entrepreneurs are very familiar with funnels already, as they’ve been a buzzword for years. Most already have at least some type of lead funnels or sales funnels in place. However, there are several
5 Online Marketing Funnels You Probably Aren’t Using (But Should) Read More »
When faced with multiple tasks, most online entrepreneurs decide to do everything at the same time. That way, you feel fulfilled and happy. You’re able to perform multiple tasks simultaneously and in record time too. Your clients are happy because you meet deadlines. Your business booms, and you land more clients on a consistent basis.
How Multitasking Kills Your Online Business (And What To Do Instead) Read More »
The word algorithm is a term that describes a step-by-step process for solving a specific problem. Google’s algorithm finds, ranks, and returns results for a specific search. Google, Bing, and Yahoo are the most prominent players in the game. Each search engine has its own way of ranking websites. Google and other search engines constantly
Ready for the Impossible? How to Corral Google’s Changing Algorithm Read More »
Your customers seek validation before they buy. The more risk involved with the purchase, the more sources of validation or trust signals they need to feel safe buying from you. Here are 12 trust signals to boost your conversion rates: 1. Case studies 2. Testimonials 3. Social proof statistics (number of customers, number of users,
