When it comes to an evolving medium like digital marketing, there are generally two key types of trends that you’re dealing with. The first are those “flash in the pan” trends that seem to go just as quickly as they appear. The ones that so-called “experts” claim is going to become the “next big thing,” […]
10 Online Video Trends Streaming Across the Digital Marketing Landscape [Infographic] Read More »
One image could be worth a thousand words for you. It could be worth more than that! Well-placed imagery is a trove of benefits for your website and you shouldn’t underestimate their power. Ever. Or do it at your peril. One picture has a unique strength to turn your regular old blog post into a
How to Add an Image to Sidebar On a WordPress Site (and Why You’ll Want to Do It) Read More »
Whatever the partnership, it’s always important that things are running smoothly and your business gets the results you expect. Look for the following benefits of working with a trusted agency. If anything is missing from the list, or if the agency deviates from an established agreement without discussing it with you, then it may be
Is Your Internet Marketing Partnership Living up to Expectations? Read More »
As difficult as it is to master the technical aspects of SEO, there’s arguably no more challenging piece to the puzzle than link building. There are no substitutes for the time and creative energy it takes to create content, build out links, and drive authority and traffic back to your site. And for ecommerce businesses
Link Building for eCommerce Websites: Dos and Don’ts Read More »
When it comes to page speed, a few seconds of slowdown can cost you. Slow load times cripple conversion rates, raise the price you pay for ad impressions, and even drive qualified traffic to your competitors. All this being true, Accelerated Mobile Pages (AMP) would seem like the hail mary pass that marketers have been
Almost 60% of marketers haven’t implemented AMP, see why Read More »
You put a lot of time, effort, and money into developing a website for your business. So you want to be sure that it’s capturing people’s attention and giving them the information they need to feel good about doing business with you. But no one can learn what you’re all about in a second or
Tips for Getting Your Audience to Stay on Your Website Longer Read More »
Wix, Weebly, Squarespace, Shopify, Gutensite, iPage – all of these have one major thing in common. They’re website builders, designed to make it easy to “build a website without hiring a developer”. “Build a website in 5 minutes,” one proclaims. On top of that, almost every hosting provider offers a website builder of some sort.
The Case Against Website Builders (Why We Build WordPress) Read More »
Broken links… the bane of every honest webmaster. The destroyers of websites! Well… not really. But they are worth fixing. And if your site is of: decent age, decent size, or both; you have broken links. And they’re ruining your site’s experience. So let’s fix that now; and fix THEM right now. Let’s go! What
Learn How to Find and Fix Broken Links in Your WordPress Site — It’s Worth Doing It! Read More »
PPC can be a valuable tool for improving visibility, messaging, and customer acquisition for just about any business. But many times, when companies try to handle their own paid search campaigns, the results can be lackluster or non-existent. Don’t lose hope. No matter your ad spend, you can use this 9-step checklist to improve PPC
Determining the price for a website build can sometimes be a challenge. However, the cost of building a website will generally filter down to four considerations. These include the technical knowledge of the designers, time, money, and a clear understanding of what the website should accomplish. Also keep in mind that your company will need
