Your product is outstanding, your business is ready, and you’re driving dozens of leads to your landing pages. There’s only one problem: those customers aren’t converting. They land on a page, click around, and then leave. You’re left watching your marketing ROI drop as more and more customers land on your pages and bounce in […]
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Organic Search Fundamentals Even if your website traffic is on par, there’s always room for improvement. You can start increasing traffic by enhancing the website elements connected with organic search. For starters, you’ll have to understand and follow several basic steps. The lofty goal is to eventually rank high in Google search results. With poor
What It Takes to Crack the Organic SEO Code | SEO Read More »
Arguably the single best free tool available to marketers is Google Analytics. If you know how to use it, it can tell you so much about your customers, how they are using your website, what they’re interested in, and what is causing them issues. However, no tool is perfect. And no tool can do everything
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Everyone knows that Google Ads is one of the best ways to get new leads for various businesses. Competition is fierce on Google. Every day you see a bunch of other advertisers that make bids on the same keywords and get more clicks and traffic to their websites. Do you know that 97% of Google’s
5 High-Impact Ways to Create The Best Performing Google Ads Read More »
Are you tired of algorithm updates? Well, who isn’t? From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. Years ago, when I
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You’ve written a content offer that answers questions your prospects have about your business, and you’ve created a page to house it. Now, how do people get there? Calls-to-action, or CTAs for short, are essentially the gateway between a website page that already is getting traffic or is promoted (like a blog post) and the
How Pay-Per-Click Works Digital marketing and PPC both aim to making less money go a lot further. Large or small, companies are constantly looking for ways to save money and get the most out of their campaigns. Money saved, for smaller businesses, can often mean winning or losing the online game. The concept of PPC
Google updates its algorithm routinely. Its goal is to provide users with the most relevant results for their search patterns. The algorithm updates always seem to affect either a larger or smaller percentage of sites. While it may be impossible to predict a change, you can get in the habit of being aware of changes
kreatikar / Pixabay Landing pages are the starting point for implementing inbound marketing. It’s sometimes the first touch a prospect has with your business and need to convey a number of things: trust, authenticity, expertise and a willingness to share knowledge with them. Now that you have your offer created, it’s time to build a
While content is indeed king, how we display that content on our websites is critical for ranking and robust traffic. This is where responsive web design, or RWD, takes over. People are mobile – just like the devices they use to search for information, products, and services. This is, of course due to the massive
7 Steps to Responsive Web Design | Level343 International SEO & Marketing Read More »
