StockSnap / Pixabay Once upon a time, there was no Internet. Instead of getting emails every few minutes, office workers used to get a big pile of envelopes landing on their desk every day at the same time each morning when the post arrived. They had no mobile phones, so they had to write to […]
Once Upon a Time, People Stayed Longer on Websites. Here’s Why… Read More »
When 90% of consumers believe an online review is more compelling than input from a salesperson1, it’s important to take advantage of reviews when it comes to your brand’s holiday strategy. In the first part of the series, we shared how personalizing your content and collecting consumer insights increases conversions during the holiday season. In
Preparing Your Online Store For The Holiday Season (Part Two) Read More »
Your website is the heart of your online marketing efforts. So it stands to reason that it should be built with marketing, rather than aesthetics, in mind. Yes, there is something to be said for having an appealing website, and you should certainly aim to design one that has both form and function. But the
Why You Should Focus on Designing an SEO-Friendly Website (And How to Do It) Read More »
qimono / Pixabay You regularly run A/B tests on the design of a pop-up. You have a process, implement it correctly, find statistically significant winners, and roll out winning versions sitewide. Your tests answer every question except one: Is the winning version still better than never having shown a pop-up? A hold-out group can deliver
Creating an online marketing strategy for small budgets, unlike what most people think, is not always easy. Here, you will learn how to do it for of SMEs (10 to 50 employees) and Micro companies (less than 10 employees). An online marketing strategy does not only mean taking into account the target audience, but it
Online Marketing Strategies for SMES and Microenterprises Read More »
The day you start a business is the same day you begin to build its brand. You must be thorough in understanding the brand of yourself, and your company so you can convey it to the public from day one. Although the brand might alter in the future, you must have an awareness of what
4 Questions You Need to Answer to Build Your Brand Read More »
It seems like every day we’re hearing about a new online security breach. From mega-retailers like Target to tech giants like Facebook, online security is a major issue and giant concern for consumers. Building trust is a critical part of the marketing hourglass for any business, whether they’re a global conglomerate or a mom and
With a strong economy and low unemployment boosting consumer confidence, the 2018 holiday season promises to be a good one. This year the holiday trifecta of Black Friday/Small Business Saturday/Cyber Monday starts on November 23rd, so time is of the essence for small businesses looking to rev up their marketing engine. Here are suggestions for
5 Things Your Small Business Should be Doing Now for a Successful 2018 Holiday Season Read More »
It’s one thing having great products that you believe in – but it’s so much easier to sell them when you have an influencer who believes in them too. Not only do they believe in them, but they also share them with their followers. Influencer marketing is all about working alongside influencers to raise awareness of your
How To Use Influencer Marketing To Supercharge Your Product Sales Read More »
In today’s day and age, every business owner knows they must have an online presence to be competitive. But not everyone understands how to optimize that online presence. Your website is the heart of your business’s online existence, so ensuring that it’s designed to maximize lead generation is critical to securing long-term success for your
