Credit: Udemy Course Marketing Congratulations. You have put in a lot of sweat and time to come with a marketing plan that works. The most important thing you can do now is make a commitment not to screw it up. The next thing to realize is your key to not screwing up your marketing efforts […]
When it comes to BFCM PPC strategies, the first thing to understand is that competition during the next couple of weeks will be intense. That means you have to reevaluate your platforms, budgets, bids and goals before Thanksgiving weekend, ensure you get the best coverage for your budget and can optimize in real-time. With competition
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rawpixel / Pixabay Life as a B2C professional is fast-paced and exciting. There’s never a dull moment. This is especially true if you manage your or your company’s graphic design and photo editing. What could be more enticing than working with colorful, beautiful photos and graphics? Even with all of the benefits that photo editing
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4 Smart ways for frugal small businesses to use online marketing Competing against larger competitors in your niche or sector is difficult at the best of times. It’s not always a level playing field either. When the bigger competitor with greater revenue enjoys a more substantial marketing budget, it’s tougher for a small business like
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Did you know that it costs five times more expensive to get new customers and clients than to get repeat orders? Well, now you do. The logic here is simple: the fact that they bought from you before makes it easier to convince them to purchase again. For this to work, however, the previous customer
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A call-to-action is a sentence that clearly instructs the reader to perform a specific task. The same holds true wherever the CTA ends up in content. If your website’s call-to-actions are weak and non-compelling, visitors are not going to take action. If your CTA conversion rates are low and your efforts aren’t working, you are
Mediamodifier / Pixabay According to Google, more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan. With all those eyeballs coming to your website from a mobile device, it’s a good time to capture their attention and converting them into leads. Sure, you probably have some
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Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why he robbed banks: “That’s where the money is.” Similarly, businesses increasingly understand that the digital world is the most effective way to reach the most customers. “That’s where people spend
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In 2012, RedBull in partnership with GoPro organized a global co-branding event that not only set 3 World Records, but also caused a double-digit sales percentage rise in many of their markets. How did they achieve this? They applied their brand offering; adventure chasing and strength in daring moments, to a relative brand offering (from
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I’m a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers. But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer? And no, it’s not because the developer implements changes to your site…
