With the growing use of mobile devices for search activities, it is necessary to make the act of searching easier. One of the limitations that mobile devices have is the small screen, which then requires sites to fit smaller pieces of information at a time as compared to a desktop computer. This makes navigation a […]
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Having a solid website migration strategy is crucial when moving to a new website design. SEO and content need a seat at your new website design’s table. In the era of content publishing rising, and content consumption dropping, it’s important to think about SEO and web design. Basically there’s more content than ever out there,
Social selling is an innovative method of conducting business in the social media age. With the saturation of readily available content and copycat business strategies, the task of generating and converting leads into customers can be quite a challenge. Getting social sales results can be a confusing proposition without proper insight. There isn’t necessarily a
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Technology is integrated into our lives more than ever before. We own smartphones, conversational AI devices such as Amazon Alexa and Google Home, laptops, and tablets. With so many people online, it’s essential for businesses to be online as well. As our online presence continues to grow, the way we make online purchases will continue
With the widespread use of the Internet for marketing purposes, it requires a lot of creativity to come up with a campaign that will stand out from the competition, and generate enough impact. It would be quite difficult for old tricks and gimmicks to work at this point in time. Marketers need to spend a
7 Advantages of Interactive Marketing for Savvy Digital Businesses | Read More »
Social media has provided many new methods to generate prospects, build your brand, and deliver support to customers. Companies not utilizing social channels often find traditional methods considerably less effective than the social counterparts. As easy as it is to break into social media, discovering what works can be daunting. For example, social media campaigns
Marketing Done Right: Understanding Key Social Selling Activities Read More »
Founded a mere three years after Google was incorporated, Wikipedia is today the largest multilingual, web-based, free encyclopedia. In fact, it is so high in resources that it is surprising the site didn’t rank a special catchphrase like “Google it” (Personally, I blame it’s unglamorous sounding name). Yet despite that, according to Alexa, Wikipedia today
Small businesses and startups might not have the revenue stream to pay for development of a cutting-edge app. But, using AppInstitute, any business can develop their own app to promote the business, sell products or engage with customers, all with no coding skills or knowledge of iOS or Android required. Businesses Don’t Need to
Marketing serves many purposes for a business, from advertising and promotional sales to packaging and customer retention. Creating marketing campaigns without a goal (beyond “make money”) can waste time and resources. However, setting goals for marketing campaigns can be confusing and cause haphazard growth. For your company to grow reliably, you need the SMARTEST goals
According to The Hill, AI and its sister technologies “will be the engine behind the fourth industrial revolution, which the World Economic Forum described as ‘unlike anything humankind has experienced before’.” Statista, the online statistics, market research and business intelligence portal, reveals the projected global m-commerce transaction value in terms of revenues amounted to 96.34
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