Online Marketing

New Snapchat Tool Lets You Create AR Ads for Your Business

Snapchat has announced the launch of a web-based Augmented Reality (AR) production tool to allow businesses to create AR lens. The tool, Lens Web Builder, by the photo and video messaging platform is presented to democratize AR advertising production. Snapchat has continued to open opportunities for business to leverage their brand to customers. Where once […]

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Hootsuite Launches Social Listening Tool Geared for Small Businesses

Do you dream about knowing what your consumers are doing, feeling, and thinking pertinent to your brand? If yes, then the latest social listening tool from Hootsuite can help you do so. Hootsuite recently launched its new listening solution Insights Powered by Brandwatch. With this tool, small businesses can have better consumer intelligence. What’s more,

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5 Powerful Ways to Combine Social Media and Email Marketing

Email and social media are two of the most powerful channels for digital marketing, but marketers often treat them as two separate platforms. In fact, these channels are even more powerful when used together in ways that complement their respective strengths and weaknesses. This article will cover a few of the best strategies for integrating

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What Kind of Marketer are You?

Cyndi Lauper and Cindy Crawford, two 80s icons who are still going strong. Though their styles and approach may be completely different, they’re both smart business women who’ve created brands that remain relevant and diverse 30-odd years later. The Tale of Two Cindies proves that women rock at any age. It also demonstrates that when

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