Online Marketing

Why You Should Have a System in Place to Get Online Reviews

TeroVesalainen / Pixabay The Internet is full of review sites. From Yelp and Google to Facebook Business Pages, there’s nowhere you can turn without seeing what other people have to say. The importance of having online reviews is unignorable. With 85% of people trusting online recommendations as much as personal ones1, the Internet is starting

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Marketing in the Relationship Economy: 7 New Rules

  rawpixel / Pixabay Our economy has shifted and continues to shift from a focus on ownership to a new focus on access. The rise of the sharing economy (Airbnb), the subscription economy (Netflix) are disrupting the power balance on a global scale. Since 2012, revenues of subscription businesses have grown nine times faster than

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3 Tips for Handling Social Media Use for Employees

Throughout my time as a business woman, which has been more years than I care to count, I’ve been asked by several companies to speak to their PR/marketing department about their respective social media presences. Now, we all know the benefits of using social media, especially if you want to brand your company as being

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