Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come back with the disheartening results: Not enough repetitions to know the right answer. This has probably happened to you. You have a critical page on […]
How Do You Know How Long to A/B Test Your Website Changes? Read More »
adjieargoputra / Pixabay It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money, so they can afford to test.” I was forced to
Are You Testing the Right Things on Your Website? Read More »
bottlein / Pixabay A solid landing page is one of the most effective ways for a company to maximize its online presence. In fact, data shows that when executed the right way, landing pages can increase conversions by as much as 100%. So how does that work? Designed with one key objective in mind, landing
Symphony by Ben Hein As a well-known professional with tons of referrals, it might be easy to “rest on your laurels,” as the saying goes. We’ve had potential clients tell us their website was “just a business card, so don’t worry about all that reputation or SEO stuff.” In fact, many professionals with a high
The US podcast industry had a great run in 2017. According to the latest joint study conducted by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), the industry raked in $314 million last year. The IAB, which was responsible for the Podcast Advertising Revenue Study for the second year in a row, stated that 2017’s
US Podcasting Revenue Hit Record High in 2017, Up 86% from Previous Year Read More »
Once upon a time, there was a company named Whoindaland, which had developed a great online reputation and was doing very well. Everything was good in the land. But then one day, someone famous decided they didn’t like Whoindaland’s services and sued them. A newspaper picked up the story and ran with it, and
The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web. And Google definitely met their goal. AMP powers more than two billion mobile pages and 900,000 different domains. Pages with AMP now load twice as fast as pages
GDPR is finally here and, as I guess, you did everything in your power to stay compliant with the new EU rules. Today, we have a few recommendations and good practices for you, just in case. All to make your business run smoothly, with new rules in mind. As you know, the GDPR is for
A recent study by BIA/Kelsey, a media research and consulting firm, projects that local search advertising on Google will exceed $19 billion in the United States by the end of 2018. By 2022, local ad spending on Google properties is expected to reach $27 billion. To put these figures in perspective, local Google AdWords spending
The Growing Importance of Local AdWords and What to Do About It Read More »
They say all politics is local. The same holds true for digital advertising. Whether your brand has one location or one thousand, there are proven localization strategies all businesses can use to drive more customers from AdWords and Facebook campaigns. As mobile-first consumers move between online and offline channels, you must optimize local paid search
3 Local Strategies to Drive More Customers from AdWords & Facebook Read More »
