Online Marketing

The Fastest Way to Get Backlinks Using Competitors

We often talk about doing things the “old-fashioned way,” from digging into search engine rankings to crafting each outreach email. However, when it comes to building  backlinks, sometimes automation comes in really handy. Today’s post is a walk-through of how to snag your competitors’ backlinks and save time doing it. With no further ado… The […]

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How GDPR and the ePrivacy Regulation Will Impact Digital Marketing Programs

The European Union (EU) is enacting the General Data Protection Regulation (GDPR) on May 25, 2018. If your business markets to the EU, hopefully you’re well down the path of compliance, as the deadline is approaching quickly. The General Data Protection Regulation establishes new requirements on companies that collect, use and share data from EU

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5 Ways to Use FoMO in Your Online Marketing Strategy

It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the Fear of Missing Out (FOMO) is causing people to become afraid of missing out on

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Customer Service & Live Chat Applications for Generating New Leads

Here’s a (sarcastically) bold statement: People love to communicate. Here’s another one: People need to communicate with businesses. Those statements shouldn’t be surprising. So, why do so many businesses make communication difficult and time-consuming?It’s almost as if these businesses don’t want consumers to reach out to them. By 2016, more people were using messaging apps

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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

As marketers, we invest a lot of our time and energy into SEO. Considering that Google receives over 66,000 searches every second, we’d be stupid not to. But when it comes down to it, Google and other search engines are just one of the many ways you can drive traffic to your website. In fact,

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