Online Marketing

What Does the Latest Google Update Mean for You?

If you’re not already aware, Google just recently rolled out a core update for its Algorithm. Google core updates are designed to affect the algorithm that impacts main organic search. This determines search results, who will rank, and where. Naturally, there will be winners and losers whenever Google makes changes. Some early indicators include tabloid

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The Secret to Better Content Marketing Comes From the World of Software Development

Agile is the prevailing trend in software development, and its philosophy is simple: Keep things loose and remain flexible as the nature and requirements of the project evolve. Rather than collecting detailed project specs at the beginning of an initiative and developing exactly what the specs require, developers are starting out with a framework or

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4 Tips for Creating Catchy Banner Ads to Boost Your Sales

Banners are the bread and butter of any affiliate network, as it is their quality and catchiness that define whether the link behind them is going to receive traffic and, potentially, new customers. Therefore, the craft of creating and placing them is one of the most important skills responsible for boosting sales through affiliate marketing

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5 Free Automation Tools for WordPress to Improve Your Online Marketing

Wouldn’t it be great if you could automate tedious marketing tasks and save your valuable time? By using the right automation tools, you can avoid boring repetitive tasks while spending more time on what matters to your business. Now don’t worry if you’re on a tight budget. There are tons of free automation tools to

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Competitive Intelligence 101: A Guide to Your Online Competitors

Who are your online competitors? Do you know? Are your sure? As an agency, we often find that many clients have no real idea who they’re fighting for the top position in the search results. The problem is the “online” factor. With physical businesses it’s clear cut. If you sell medical supplies, other companies that

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