Nearly all marketers cite personalization as a critical factor in engaging customers. That’s ‘cause 86% of consumers say it informs their purchases. But there’s a problem. Because the majority of marketers aren’t satisfied with their personalization efforts and results. That’s because slapping on “Hey $FNAME” to an email before it heads out the door ain’t […]
“Hey $FNAME” is Dead. Here’s How to Personalize Marketing Read More »
If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos. So with this flood of consumer attention, it’s no wonder companies
LinkedIn continues to innovate even years after launch, especially with Microsoft’s acquisition of the platform. Despite a number of other social channels rising to meet consumer demands LinkedIn remains the leading social network for marketers and business professionals. It’s more than just a digital rolodex, and with each new feature that is tweaked and added
Mobile devices have transformed how we consume content, making it essential that businesses that want to reach their target audience optimize their websites to respond to this trend. People now prefer to access the Internet on the go, and companies that don’t adapt to the fact that their customers are no longer stuck behind a
Keyword research should be the basis of any online marketing campaign. The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords. Without knowing what keywords you should be targeting, how will you effectively optimize your website, target phrases
Link building is the cornerstone of SEO. Any good online marketer or SEO needs to know how to build links to their site if they want to rank well in Google. Many have said they’re less important than they were 10 years ago, and that may be true, but there is no doubt that they
Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. But since then, there have been significant changes to Google Webmaster Tools. We’ve updated this guide to include new ways to set up your website with Webmaster Tools, the new data included in Webmaster Tools about your website, important data you might
The 2018 Guide to Google Webmaster Tools – Google Index, Crawl, and More Read More »
In speaking with thousands of marketers and businesses over the past several years, we’ve learned that marketing has an incredible potential to impact people’s lives. In fact, the American Marketing Association defines marketing as: “The activity, set of institutions, skills, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients,
7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content Read More »
Influencer marketing seems to be the “in” thing, doesn’t it? By the end of 2016, Twitter was reporting that 40% of users said they’d purchased something because of an influencer. Influencer marketing was on every trend list in 2017. Most recently, the State of Influencer Marketing 2018 report is out, and promises an even
Influencer Marketing: Reaching Out to the Influencers Read More »
Growth hacking is the mother of all marketing buzzwords. It’s the phrase you’ve probably heard it endlessly from new, edgy startup founders in your network. You’ve probably seen it in articles online touting that “growth hacking” as the primary way to succeed. And that’s the problem: Marketers use the term “growth hacking” so much that
