Stock photo Why you need to use sensory gratification marketing to sell more online Sensory gratification marketing sounds a grand term but all it really means is stimulating as many senses as possible. The more senses of a buyer you stimulate, the more likely they are to buy because they become immersed in your product. […]
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For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. With a high number of businesses all vying for exposure among the vast digital landscape, it can sometimes feel like fighting a losing battle, especially for those just starting out. However, it doesn’t have to be expensive:
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Think your marketing technology (MarTech) stack is king? Pull yourself out of 2017. Your customers are dropping out of your funnel. Engagement is down. The CEO is on you to get results… today. Where can you find more efficient ways to get the job done? A better MarTech stack. If you aren’t using a diverse
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Just last week you may have joined us, along with 8,000 other marketers online for our first ever Marketing Optimization Week. Held over four days (February 20-23), experts from Hanapin, Emma, Zapier, Drift, Microsoft and more shared their tactics for refreshing your marketing and getting past a results slump. Running 14 sessions total with 13
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The very beginning of any relationship is awkward. Do you think your customers feel that way about the beginning of their relationship with you? Because if they do, that’s bad. It’s a severe threat to your business! It’s kind of like being on time for a party. Everyone’s feeling things out, sizing up the room,
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Imagine you run a successful digital agency, and suddenly get an urgent email from the IT department. Turns out, an account manager who left the company months ago has continued to log into your software, moved tons of high-value clients to a sub-account, and has shut you out completely—effectively stealing your hard-earned rolodex of clients
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HeikoAL / Pixabay Over the past year or so, there’s been a revolution in the way consumers interact with their devices. The rise of voice-activated systems like Alexa and Google Home, not to mention Siri, is changing the way consumers get information — and is likely to change the way they search. We hear a
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Popups. Among the email community, it’s a controversial topic. It’s actually what inspired me to write this post in the first place. This very tweet in fact. This isn’t the first time Elliot’s mentioned he hates popups to me. We operate in slightly different vertical markets, so perhaps he hasn’t faced as many of the
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Job markets around the world are changing. Entire industries are drying up as automation and artificial intelligence cut costs increase efficiencies. Brands that have always been made in one country are being shipped offshore as globalization and cheap labor prove to be too attractive for profit-driven corporations. And that means a lot of people who
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Traditional marketing is getting a facelift. Not the scary kind, where you can’t move your eyebrows anymore — but the kind where you look well-rested and ten years younger, and no one can put their finger on the reason why. Smart organizations recognize the need to change how they spend their time and money to
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