You’ve arrived. Your business has expanded into the international market. Congratulations! So…. why am I talking about local marketing? Don’t you have enough to worry about now? International marketing means you’ll have to learn the ins and outs of overseas shipping. It also means you have to figure out how to market those products […]
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Templune / Pixabay Quality landing page copy can be one of your strongest assets when it comes to attracting new leads for your business. It’s a way to capture and grow your audience, and further build up your business. Simply publishing anything in that space won’t work. You’ll have to put some thought into how
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Competitors. Thank God for them! Nothing gets us to success quicker than an aggressive competitor. Checking up on your competition from time to time helps avoid costly mistakes or may teach us some new tactics. Certainly, it can be quite challenging to follow competitors on so many social media accounts and online resources. Just imagine
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Most business owners who’ve been around for a while have a “horror story” diary of marketing mistakes, places where their marketing strategies went wrong. Whether they lost big or lost small, they all learned valuable lessons with those mistakes Rather than follow along their footsteps and make the same marketing mistakes, why not learn from
Are You Guilty Of These 5 Common Marketing Mistakes? Read More »
Google recently added new columns to their AdWords platform, all related to historical AdWords Quality Score data. These columns help AdWords account managers get the biggest bang for their buck by improving Quality Scores in key areas. Not sure how to make sense of these? That’s okay. We’ll walk you through it. First things first.
Although it was once thought of as a brilliant brain-child of usability, information architecture seems to have been set by the wayside by many a business owner and blogger. How many times have you visited a website and immediately been lost? What do I do now? Where do I go from here? How do I
Creating a YouTube channel is easy. It takes about five minutes and a few clicks of a button. But growing a following of YouTube subscribers is a different story. Some channels enjoy massive popularity initially, but fail to grow beyond a point, while others fail to even take off. Such YouTubers usually lack the content
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A month or so ago, I came across a post about keyword research, written by well-known digital marketing guru, Neil Patel. In short, the post talks about how you shouldn’t do keyword research anymore for your blog posts. Keyword research, the post posits, is useless at this point. After all, keywords are all oversaturated, he
coffeebeanworks / Pixabay If you are a content marketer, your top priority should be reaching your audience and resonating with them. Research shows that only 28 percent of content marketers use mature tactics that don’t annoy visitors and drive a wedge between the business and the consumer. That means that unfortunately, a large number of
As an old year draws to a close, it’s always a good idea to take a moment and pause; reflect on the success and failures of the previous year. While many people do this in their personal lives, do you do the same in your business? How might you increase or repeat successful internet marketing
7 Internet Marketing and SEO Posts of 2017 You Can’t Afford to Miss Read More »
