Employees are the backbone of your organization. However, they’re not just the people that complete projects, they’re also ambassadors in your organization. These individuals know the ins and outs of your products and services and are the first point of contact for anyone who wants to know more about what you do. What’s more, they […]
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A few weeks ago, I was honored to be included in a webinar panel about International SEO from Authority Labs. It turned out great, but we barely got started before it was time to finish up. In fact, we left a lot of ground uncovered. In today’s post, with the help of Michael Bonfils, one
There’s no denying that we live in a digital age of marketing funnels, landing pages, email marketing, social media campaigns, content strategy, brand identity, digital analytics, and inbound and outbound marketing. But it’s crucial that we don’t lose sight of the fact that brands are still selling to real human beings at the end of
Whether you are starting out in business or have an established company looking to take the next step, investment in training is a vital factor that can push you forward. As a business owner that specializes in marketing, you are probably very proficient in the inner workings of marketing strategies and helping other companies reach
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Funnels. They’re great for pouring large amounts of liquid into small openings without making a mess. Sales funnels work the same way as their culinary counterparts. You lure as many people as you can into one end and hope some of them pour out of the other as loyal, long-time customers without too much loss.
The New Sales Funnel and How to Make it Work for You Read More »
Whether you run a business on your own or you have a team of hundreds, you know how important it is to market your business online — and to do it well. Promoting your organization means that you can create sales and expand; not doing so means you might lose a lot of potential business.
According to a study by eBiz Facts, it still remains a profitable career for freelance developers to earn the highest pay. The study surveyed over 2 million Upwork freelancer profiles and ranked them on who earns the highest amount of money. The study was based on the highest paid freelancers on Upwork 2020 who have
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If you want your business to be relevant in 2020, you need your online marketing strategy to keep up with changes in social media, video marketing, content creation, and SEO. To learn about the trends, insights, and predictions that could impact your strategy in 2020, here are some relevant tips from members of the online
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Voice search is a strong digital browsing trend. This AI-powered technology has reached increased levels of accuracy. Users receive fast and precise voice queries results. According to Google, about 20% of online browsing is done through voice search. It’s more convenient to use digital assistants such as Siri or Alexa for online searches. To remain
Looking for a way to make your SMB stand out from the crowd? Consider creating a mobile app that adds value to the customer experience. They’re one of the fastest growing, but most underused, marketing techniques around. That’s understandable, to some extent. Not all small businesses are tech-related, and those outside of the tech industry
