For businesses today, reaching that coveted #1 spot on Google is still a main goal, and as ideal as that position is, there’s now another spot that marketers should strive for that is referred to as “position zero” or a Google featured snippet. You may have seen the Google featured snippet appear in search results […]
How to Grab Position Zero in Google Featured Snippets Read More »
If you want your blog to be popular and visible to the targeted audience, you have to expand your reach. This means you need to make efforts to drive targeted traffic to your blog. There is a number of ways by which you can generate traffic and get an eye on your blog. Here are
If your newsfeed looks like mine these days, then you’ve likely seen live videos showing up more and more. Live video is all the rage, and guess what, it’s here to stay. People love live video. You can almost guarantee views on this type of content no matter what it is that you’re recording. My
By Lilach Bullock Digital marketing is an ever-changing, ever-evolving medium; just looking back to when I first started with digital marketing, a little over 10 years ago, it’s a completely different medium. There is always new technology popping up, and consumers’ behaviour and expectations are changing almost by the year. So how do you stay
Establishing a brand with a lasting legacy goes far beyond having an impressive logo. The most successful brands promote a story. Ideally, everything is well knit together to provide acomprehensive package. Most importantly, they display consistency even as they promote various aspects of their brands. It’s important that your core values stand out and remain consistent
Believe it or not, launching an online marketing campaign is a lot like dating on Tinder. A friend recently enlisted me to help him create his Tinder profile. He had been on an online dating hiatus and this time, he didn’t want to just ‘wing it.’ He wanted to create a well-thought out profile that
Why You Should Treat Your Next Online Marketing Campaign Like Tinder Read More »
We do strange things for love, and when you love your business you find yourself making all sorts of little weird changes to your website to boost that Google Search ranking slightly higher. The thing is, in a world where search results are customized for each individual user, it’s sometimes tricky to tell whether or
A Comprehensive Guide on How and Why to Use Google Search Console Read More »
So far in our marketing mix series, I’ve talked about selling your products, promoting your products, and choosing the right price for your product’s target market. Today, I’m going to finish up with the last of the 4 P’s marketing mix by talking about placement. Strategies created for the marketing mix center on the best
Integrating Social Media Strategies into the Marketing Mix – Social Selling Read More »
Often, deciding whether to focus your marketing efforts online or offline can be a dilemma. According to data from the US government, while a whopping $354 billion was generated through online commerce in 2016, an even mind-blowing $4.5 trillion was generated offline. Experts keep saying that the Internet is the future and that soon the
Is Your Offline and Online Marketing in Sync? Here are Some Tips Read More »
Pay-per-click advertising has become one of the most effective tools available in online marketing. When compared to social media, search engine optimization, content marketing and so on, it stands alone in its potential to see an almost immediate boost in traffic and conversions. Keep in mind, however, that it’s a multifaceted discipline that’s easy to
15 Innovative Approaches to Improve Your Pay-Per-Click Campaigns Read More »
