Pricing is an important element of the 4Ps of marketing. Generally, the price for products is set as low as possible to gain market share. Or, in some instances, marketers will charge a premium price to set their product/s apart from the competition. A high priced product sets a high standard by declaring to the […]
Pricing: How the Right Price Brings the Best Results Read More »
Advertisers selling a product or service on the web try to predict every possible scenario so that is can be manipulated to increase odds that you will buy. From awareness about the offer through ads to actual purchase, or “conversion,” every step of the buying cycle is meticulously analyzed to achieve better results changing “visitors”
How Website Trust Seals Nurture Bad Browsing Habits Read More »
For years, your business has thrived selling to other companies as a supplier. Those other companies would sell your product to consumers on your behalf. Everything had gone smoothly. However, now your new marketing lead wants to reap higher revenue margins by offering your product to consumers directly. Three months later, your business buyers have
Why Your B2B Sales Strategies Fail To Convert B2C Leads Read More »
You can have the greatest product in the world, but if you can’t promote it and place it in front of the people who need it most, it might as well not exist. Promotion, in the marketing mix, examines ways marketers can disseminate useful and relevant information to consumers. Promotion includes public relations, social media
Promoting Your Product in the Right Places | 4 P’s Marketing Mix Read More »
A product is perhaps the most important element of the marketing mix. The marketing mix is a tool that helps marketers and business owners understand the best means of offering their product, service, or information to consumers. Without a product, place, promotion, and price can never exist. The marketing mix creates the framework for marketing
By now, we are pretty sure that you’ve mastered every skill needed to bring traffic to your site. But, after dealing with SEO and getting actual traffic, it’s time to convert all those visitors and make them take action on what you have to offer. So, what is the best practice for keeping your
How to Get More CTA Clicks on Your Pages Without Annoying Your Visitors Read More »
The Internet is constantly evolving. First there were just massive mainframes that were the size of a building. Then, in the 1980s those mainframes began talking to each other. In the early 1990s, Tim Berners Lee built the first web browser, and the Internet as we know it was born. Add public Internet Service
Marketing is a continually evolving discipline. Companies that take marketing too lightly or that stand still too long soon find out the competition has overtaken them. The best example of marketing evolving is to consider that the original 4Ps of marketing are now 7Ps of marketing. The additional three elements add an extra layer
Integrating the 7P’s Marketing Mix Into Your Digital Business Model Read More »
The 4Ps of marketing (product, place, promotion and price) have long been a standard of how marketers approach their craft. In fact, they’re still in use today. However, marketing, like everything else in the world, evolves, and those doing the marketing have to find new ways of leveraging similar strategies for online success. Today, we’re going
How the 4 P’s of Marketing Translate to Today’s Online Business Read More »
Advertising is a new luxury. Can you agree with the following: the more you spend on ads, the better for your business? If you think this statement is correct, we have bad news for you then. One of the most common myths many entrepreneurs believe is that they need to spend much money on advertising
11 Internet Marketing Stats to Optimize Your Ads Online Read More »
