Marketing has evolved over the years, and the pace of technological advancement is admirable. The modern day buyer has also changed and is more informed, persistent, and a little harder to please. It’s become extremely challenging for organizations to nurture a relationship with today’s tech-savvy buyers. One of the ways we overcome the business-to-consumer […]
Over the past decade, social media usage has increased exponentially, making it a segment that marketers can no longer ignore. In fact, the number of people actively using some form of social media grew by 121 million since April of this year, adding to a worldwide total of over three billion people. That massive number
5 Social Media Mistakes Every Marketer Should Avoid Making Read More »
A professional website for your personal brand is important in building a professional reputation and attracting the visitors. The graphics and content are also the point of reference from which all other of your online properties tie into. By using the latest templates and responsive designs your brand can bring more visibility at a much
5 Ways Your Personal Brand Can Bring Up the Quality of Your Website Read More »
I was recently asked to jump in on a roundup post over at IQ SEO about negative press. The question was, “What do you do if negative press appears on Google about you or your company? How do you protect your reputation online?” You can follow the link to get a great set of feedback from
Online Reputation Management: When Negative Content Is Found Read More »
Your menu is still one of the primary ways that traffic navigates around your site. Deciding what to put in it, however, may be a little more complicated than first thought. In the old days, a website would have four main links: About, Blog, Contact, and a Home button. But as technology improves and changes,
Is it Time to Change What We Put in Our Website Menus? Read More »
Simply put, webinars (online meetings) are a convenient form of content that gives you the ability to create “one to many” engagements. One of the things I love most about them is that you can use webinars for every stage of the customer journey by altering the intent of the content as the buyer’s questions,
How to Use Webinars for Every Stage of the Customer Journey Read More »
Since launching in 2009, WhatsApp has become one of the most popular ways for people to communicate with each other across the globe. Today, the mobile app’s active user base is second only to its parent company, Facebook, with over 1.2 billion people using it to send messages and share data every month. Social network
I have said it before, you have to advertise your online shop. There are only so many free marketing ideas you can do and they still will not give you the traffic and return that advertising will. If you have an online shop, including an Etsy shop, you may want to consider Google Shopping Ads.
You’ve finished optimizing your site and succeeded in increasing traffic. Sales are up and your overall brand exposure is looking good. Time to relax and just let the magic happen, right? After SEO, it’s tempting to let your guard down and hope for the best. However, search marketing merely begins with optimization. Making the mistake
Google is at it again! After much anticipation, Google has released Google Posts for all Google My Business users. Originally this feature was only available to select small businesses, celebrities, sports leagues, movies studios, and even political candidates (you may have noticed “candidate cards” throughout 2016 which were essentially the same as Google Posts). Now that this
