Online Marketing

Artificial Intelligence Technology Set to Grow Over the Next Decade

Our technology continues to advance in many different ways, not the least of which being our successes with artificial intelligence, or AI. With AI, we’ve managed to become faster, smarter, more efficient and even safer. With the 2020s finally here, we’ve reached an era that science-fiction writers have been fantasizing about for centuries. And with […]

Artificial Intelligence Technology Set to Grow Over the Next Decade Read More »

6 Marketing Strategies for Small Business Owners

Online Marketing / Good To SEO

The biggest worry of any small business owner is ‘how to start making a business sustainable.’ It is a fact that small business owners lack a clear direction when they start their business. Although they have a vision, a mission, and a strategy, that all is bound to change based on the experiences they will

6 Marketing Strategies for Small Business Owners Read More »

The Basics of Marketing: Everything You Need To Know

Online Marketing / Good To SEO

Before starting your first marketing journey, you may be feeling a little overwhelmed – there seems to be so much to do that it’s difficult to figure out a good strategy, or even where to start. If you’re looking to find out the basics of marketing, read on to find out everything you need to

The Basics of Marketing: Everything You Need To Know Read More »

How to Choose the Right Advertising and Marketing Channels

Marketing Tips, Online Marketing / Good To SEO

Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? These become two of the most important questions a business owner has to wrestle with year after year. And today, you find so many channels available to you and so many “expert” voices clamoring for your attention.

How to Choose the Right Advertising and Marketing Channels Read More »

Tying Your Brand Story to the Buyer’s Journey

branding, Online Marketing, Social Media / Good To SEO

Everybody has a story. How you tell yours could make the difference between converting leads and driving traffic in the other direction. One of the most effective ways of making a true emotional connection – the kind that earns trust – is to tie your story to the buyer’s journey. What is the Buyer’s Journey?

Tying Your Brand Story to the Buyer’s Journey Read More »

PR Tactics To Be Aware Of When Setting Up Your Website

branding, Online Marketing / Good To SEO

One of the things you will have to come to terms with, as a business owner, is that you will have to deal with PR. Whether you like it or not, having PR tactics in place for your company is a necessity, just like dealing with marketing or organizing your finances. So, how are you

PR Tactics To Be Aware Of When Setting Up Your Website Read More »

If a CRM Stresses You Out, Try a Simple One Like Copper CRM

Online Marketing, Sales / Good To SEO

CRM software simply means customer relationship management. And any sized business can use them. Popular ones used by SMB’s include Salesforce Essentials and Keap — formerly Infusionsoft. Why use a CRM? A CRM collects info from existing customers or new leads. It places them into an easy interface. Fast access to your own notes on

If a CRM Stresses You Out, Try a Simple One Like Copper CRM Read More »

Raise Your Digital Profile With Influencer Marketing

Influencer marketing, Online Marketing / Good To SEO

Did you know that there are more than three billion people using social media every day? If you want a unique and effective way to tap into the power of social media and raise your digital profile, influencer marketing is one way to go. What is Influencer Marketing? It’s a means of generating word of

Raise Your Digital Profile With Influencer Marketing Read More »

E-commerce Security: 8 Tips to Protect Your Holiday Shoppers

Online Marketing, website optimization / Good To SEO

The holidays are here, and according to the JLL 2019 Retail Holiday Survey, more than half of shoppers plan to buy something for themselves this holiday season. But with it also comes the rise of online purchase scams, which exposes you and your customers’ online identity. Not to mention that it can even drain your

E-commerce Security: 8 Tips to Protect Your Holiday Shoppers Read More »

5 Local SEO Tips: It’s Time To Focus On Your Neighborhood5

Online Marketing, SEO / Good To SEO

I never thought I’d be a case study in my own article, but here we are. I had recently moved to a new state and was looking for a day spa. After asking for local recommendations on social media didn’t pan out, I took to Google. I found four of them just blocks from my

5 Local SEO Tips: It’s Time To Focus On Your Neighborhood5 Read More »