Historically, CRO has taken a backseat to SEO, PPC, and other forms of digital marketing. But it’s on the rise—60.8% of businesses are making CRO a priority. As more companies think about starting or expanding CRO programs, the “agency or in-house?” question is also earning more attention. Hiring an agency can make sense for companies […]
FirmBee / Pixabay Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone else’s mistakes. This can happen if someone with the same name as you or your company is involved in a scandal or some type of negative publicity.
Getting a leg up on your Amazon competition requires getting creative. Everyday more sellers enter the Amazon marketplace trying to employ the same tactics to reach the top of page one. How can you help your product gain the additional sales need to reach or maintain that top spot? By utilizing outside traffic sources like
Utilizing Google Shopping Ads to Drive Traffic to Amazon Read More »
geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least
How Brands Can Respond to Rising Risks of Boycotts Read More »
During the 2016 presidential campaign, Donald Trump made headlines when he embarrassed Jeb Bush by purchasing the domain www.jebbush.com and redirecting traffic to his own website. Not buying www.jebbush.com was an embarrassing oversight, but it was a very small “oops” in the grand scheme of things. Since then, the sirens and flashing lights of the
2020 Presidential Candidates Get an “F” on Digital Standards Read More »
With so many SEO techniques available for marketers, it can be challenging to know which ones offer the biggest impact and most favorable results in your SEO strategy. Should you focus on link building, on-page and off-page SEO, or content strategies and an expanded blog? Worry no more. We know the challenges people deal with,
Back when this industry was relatively new, marketers used to boast about how digital forms of advertising were far more transparent and traceable (and overall superior) in comparison to traditional ones. At the time, this was probably true, but a lot has changed since then and today online advertising faces numerous challenges of its own,
Even the most “optimized” landing pages — with a clean design, simple form, compelling image, strong value proposition, etc.— will fall short if it’s intended to serve your entire audience. That shortcoming continues to be more costly. PPC campaigns are more expensive; organic search is more competitive. So how do you keep from wasting clicks?
How to Use Audience Awareness to Create Higher Converting Post-Click Landing Pages Read More »
Conversion rate optimization is both one of the most important and most understood aspects of digital marketing. Website design is an integral part of CRO. Poorly maintained websites tend to have very low conversion rates. Prudent business owners will update their websites regularly to ensure they keep converting. How much of an effect can updating
Overlooked Necessities to Conversion Rate Optimization Read More »
I love the outdoors and outdoor activities, and fishing is no exception. Put a rod and a reel is this girl’s hand and you get a happy marketer. One of the things I love about it is how peaceful it is. It gives you a chance to think about things like how marketing is a
Fishing For Customers: Do You Have The Right Gear? Read More »
