Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the tiniest of things on social: captions, tweets, Stories, and more. Consider this a crash course […]
A Crash Course in Microcopy for Social Media Managers Read More »
Emails live and die by their calls to action (CTAs). A good email marketing call to action is critical to success; it’s the catalyst that spurs sales. CTAs have evolved over the years, and keeping abreast of current trends is a great way to ensure your email marketing is effective. To that end, here are
Tips For Effective Email Marketing CTAs Read More »
Many of my clients have questions about their PPC program goals. Should they only set goals that are directly related to leads and sales? Or should they also set goals that are related to brand building? And if they’re doing well with leads and sales, wouldn’t it make sense to put all of their focus
Brand Versus Non-Brand Goals in PPC Campaigns Read More »
Today’s customer journey is more complex than ever. From social media to paid search to offline marketing, there are dozens of ways someone can discover your company. The main role of your website in this twisting journey is to be a solid central point. While prospects may discover your brand anywhere, you want to be
The Role of Your Website in Guiding the Customer Journey Read More »
Split testing or A/B testing is a popular marketing tactic where businesses will change one or more variable their campaign for some of their users. In other words, consumers are exposed to two advertisements that look similar, except for the variable that was changed. The purpose of split testing is to increase conversions and sales
How to A/B Test Your Marketing Ads For Increased Conversions Read More »
Instagram Stories have been introduced almost three years ago, in August of 2016. Since then, it has become such a success, that accordingly to Techcrunch, over 500M accounts on Instagram have used Stories by the time of January 2019. The users who use Stories are increasing at an astonishing rate, and it offers a great
New Study Reveals That Video is King in Instagram Stories Read More »
You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. You can take the time to run the numbers yourself (a useful exercise!), or you can plug a URL into a new tool and have it tell you what it thinks. The more feedback, the better. That’s
10+ Indispensable (and Free!) Marketing Graders Read More »
The idea of interactive marketing isn’t new. Marketers have been trying to solve the problem of marketing in the Information Age since TimBL invented the World Wide Web in 1989. Well, maybe a little later than that when HotWired sold AT&T $30,000 worth of banner ad space on their site for the first time ever.
What Is Interactive Marketing? Benefits and Examples Read More »
Google Analytics isn’t just for knowing how much traffic your website is getting, your top pages, and how your traffic sources and marketing efforts are performing. Nope. There is an even better use for it! It’s also really important to use it to help improve your website – so it converts many more visitors into
The Best Google Analytics Reports for Improving Websites Read More »
In the past, we’ve written about affiliate marketing, as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. If you send 100 visitors to the landing page of Company X, and five of those visitors buy from the
How to Get Started With Paid Performance Marketing Read More »
