It’s important to understand the differences and similarities between push marketing and pull marketing. In simple terms, push marketing entails the marketing actions that promote products and services. With pull strategies, marketers hope to provide products or services that will draw consumers in by the power of the brand. Push Marketing Examples Push marketing is […]
There’s nothing like spending hours perfecting your beautiful new display ad and sending it off into the wilds of the Google Display Network (GDN) and Facebook. You’ve got a big red button, a blue background (that universally appealing color, right?), and the word “FREE” in there five times. This ad is going to do great!
I’ve Designed 100+ Display Ads: Here’s What I Learned Read More »
There was a time in the world when a marketing funnel consisted of point, click and make a sale. That day has long since passed. Fewer people can remember when they saw a newspaper or television advertisement and rushed to the store to make a purchase. Today, there are dozens, perhaps hundreds, of channels from
Understanding the Marketing Funnel | Online Marketing Read More »
If you didn’t go through Marketing 101 in college and you’re new to the world of marketing, the concept of the 4Ps of Marketing are probably an unknown. The 4Ps are the foundation of marketing, which you probably use day in and day out, just by selling your product. -And yet, the 4Ps have evolved
7 Ps Marketing Mix – An Upgrade To The 4Ps of Marketing Read More »
By Jennifer Rogina Your business is still in its infancy, but it’s doing well. You believe it can do even better, and you want to start marketing your company online. The problem? It’s only you. You don’t have a marketing background. You don’t have a team. You don’t have budget to hire a team or
How to Successfully Market a Startup With a Team of One Read More »
Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Getting started with PPC advertising doesn’t have to be an all-hands-on-deck project, but it does require planning and close
PPC Advertising for B2B Organizations: Foundational Considerations Read More »
I recently inherited an aquarium with fish already established and thought, “Hey, this will be fun!” As a first-time tank owner, I didn’t realize how hard fish keeping actually is. After visiting fish forum after fish forum, I realized I’m not the only one who thought you just put fish in a jar of water
Your Website Isn’t a Fish and More Truths You Should Know Read More »
The number of internet users has long surpassed 4 billion. That’s more than half of the world’s population on the Web. Boggles the mind, doesn’t it? Now imagine if you could reach all those people and steer them towards your business. It would be an incredible opportunity. That’s digital marketing, and many businesses are already
Simple Steps to Digitally Promote Your Business In 2019 Read More »
We often talk about how a website is like an organic, living creature. In fact, we talked about that again last week. We also talk about that organic thing as if it were a plant, but I think it’s time we change up the terminology for the black-thumbed people. So, if you can kill a
3 Tips for Keeping Your Website’s “Brain” Healthy Read More »
What is Link Building? Link building refers to the process of actively increasing the number of links to your website, generally because you’re trying to improve your search engine ranking, or spread the word about your business. It uses assets you create and host on your website to acquire the links – whether that’s an
How to Execute a Successful Link Building Campaign Read More »
