200degrees / Pixabay “Get $100 in Free Ads!” “Free $75 Ad Credit” “Claim Your Free Ads Coupon” We have all seen these ads online. It seems like every SAAS product has some partnership with Google that can get you “free money”. And yet… you still haven’t dipped your toe into the ad world. Why? For […]
Introduction to Google Ads for SASS Companies Read More »
As I stood in the busiest aisle in the Walmart Supercenter, staring at a variety of razors, deodorant and toothpaste, I ducked out of the way of yet one more woman trying to decide which of each was The One. They were studying the million varieties of hygiene products as thoroughly as they would a
What Marketing Message Are You Focusing On? Read More »
Designing your WordPress site is extremely important. Your WordPress design should reflect your branding and target audience. It can make or break how you attract visitors to your website. Some of those visitors could convert into leads or customers. If you have a website, you know the importance of optimizing your conversion rates. Thankfully, there
6 Tools You Can Use To Increase Conversions On Your WordPress Website Read More »
Getting clever with your RLSA strategies can have a significant effect on boosting your conversions. As we learned in our five ways to increase eCommerce traffic post, Google remarketing campaigns are a must for any eCommerce store. And your remarketing lists for search ads (RLSAs) are the vital component of these campaigns. RLSAs enable you
11 RLSA (Remarketing Lists for Search Ads) Strategies to Drive Conversions Read More »
In the U.S., we still have about a month of Spring left to go. Everything is green and growing. If you’ve had a website for more than a year and you’ve been actively working on it, you know websites are a living thing. They grow, much like a living plant. I’m going to use a
Is Your Website Thriving or Dying? | Organic SEO Read More »
What if there were a method—even a process—that you could apply to increase website sales? Wouldn’t that be swell? Well, there is. I’ve turned it into a checklist. This method works across all categories; it doesn’t matter what business you’re in. Take your website, assess it for any item on the list, make improvements, and
How to Increase Online Sales: The Complete Checklist Read More »
Brick-and-mortar stores might be less appealing than online shopping these days, but there’s one thing they excel at: encouraging impulse buying. The longer people stand at checkouts lined by magazines, drinks, and snacks, the more tempted they are to buy something. In fact, U.S. consumers spend up to $5,400 on impulse buys every year. As
6 Ways to Increase Impulse Buying Online Read More »
Ecommerce websites aren’t that much different from any other website, in that everything out there is product – which means everything has a conversion point. For example, a blog post, no matter how entertaining or informative for the reader, is put out there to accomplish something: gain attention, build authority, build backlinks, increase ranking and
3 Tips to Improve Your Ecommerce Multichannel Marketing Efforts Read More »
Color psychology is a concept often used when marketing a product or service. It’s no secret that color is capable of altering the mood and emotions of consumers. Business owners emerging on the market now are leveraging their use of color far more than ever before. Customer perception can change dramatically depending on the color
How to Use Color to Improve Your Conversion Rate Read More »
Facebook remains the dominant social media platform. In a recent earnings call, CEO Mark Zuckerberg shared that there are more than 2.2 million daily users on the platform. That means that small business owners who are not advertising on Facebook are missing out on an opportunity to connect with about a third of the global
A Quick and Effective Approach to Facebook Advertising Read More »
