PR may seem like a throwback but it can still deliver if combined with new digital tactics We’re in the midst of a digital revolution, a golden age for tech innovation and disruption in virtually every industry. It’s perhaps nowhere near as pronounced as it is in the marketing and advertising spheres. Outbound is out […]
How to leverage cold outreach to get more PR mentions Read More »
Chart of the Day: A summary of trends in managing influencer marketing activities 2018 has been dubbed the year of Influencer Marketing by many including MarketingLand and AdWeek who report on research that: “67 percent of marketers think influencer marketing campaigns helped them reach a more targeted audience, thus leading to more impactful results”. Of course, Influencer marketing
2018 Influencer marketing tactics | Smart Insights Read More »
Employee advocacy can give your brand a social media boost When it comes to brand awareness and audience acquisition, managing a coordinated posse of advocates is essential. You need a viable base of people loyal to your brand who are willing to share your content and post about how awesome your products are. There’s simply
Is your employee advocacy program optimized for performance? Read More »
Chart of the Day: Is your use of influencer marketing mainly campaign-based or continuous or always-on? Our Managing digital marketing 2017 research report showed that integrating marketing campaign activities remains a major challenge, so it was interesting to see a new report from Traackr reviewing integration of influencer marketing. Their new report specifically considers influencer marketing in
B2B Influencer marketing – how integrated is it? Read More »
