Find out what video marketing trends you need to be aware of for 2020 in order to better shape your digital marketing strategy and deliver results. Social media, the rise of Stories and the way in which people consume media have all contributed to making video more important than ever before, meaning it pays to […]
By Lilach Bullock The importance of using video to promote your business cannot be understated. With 82% of Twitter users consuming video content via the app, and close to half (45%) of individuals devouring over an hour of visual content on either Facebook or YouTube each and every week, the expectations of modern audiences is
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One of the best ways to keep people on your website longer and build up trust and conversions is through great content Getting people to trust and ultimately buy from your business is a long process. It starts by getting people to visit your website, but traffic is not enough. You also need to give
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If you’re receptive to feedback and create a product that your audience really wants, you’re guaranteed to develop something worthy of the “premium” label Industry leaders like to lob around the term “premium” when describing content, but the definition of what is premium – and what isn’t – is highly subjective. To quote Inigo Montoya:
Premium or not? How to spot the content consumers will covet Read More »
Right now, video content is slowly shifting to favor mobile devices by turning vertical As of the third quarter of 2018, 52.2% of all website traffic worldwide was generated through mobile phones, up from 50.3% in the previous year. That 2.2% shows that mobile devices are, slowly but surely, taking over the website traffic share. The majority of
Are vertical videos the future of your video marketing? [Infographic] Read More »
Chart of the day: How people discover full-length video content When it comes to video content, making sure you gain as much reach as possible is always the main goal. Discovery of video content can take many forms and it is important for marketers to know how consumers do this. If this understood then video content,
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Chart of the day: Online advertising grew 11.5% like-for-like in the first half of 2017 in Europe. €2.6 billion spend on advertising was added during the first half of the year, across search, display and classifieds/ directories. Research by IAB and IHS Markit shows marketers are increasing online advertising spending. The report focuses on advertising in
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Original content with ads is set to change the way Facebook advertising works Thirty-six years ago, MTV broadcast its first music video. The Buggles debuted their song Video Killed the Radio Star (a homage to new technology usurping old). Four years later the channel promoted another Eighties band, Dire Straits, who sang how in return
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