Learn how to write the perfect email subject line. As in real life, first impressions matter in email marketing. Do you want to be the cool guy walking down the road everyone turns around to look at, or just that creep in slippers and a leopard-print bathrobe most move away from when they cross paths […]
NOW WITH MORE! This post was updated for 2019 to include more actionable info to get better responses from your cold e-mails. Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel: Cold email is dead…or at least it is for people who don’t know
The suggestion that you could have 80% of your outreach read by recipients sounds like a pipedream — an astronomical figure designed to keep people plugging away on their outbox. With such a small canvas of visible information in a recipient’s inbox to work with, it can feel like enticing four out of every five
How I got 80% open rate in my email outreach campaign Read More »
We’ve all sent a cold e-mail at one point or another – those e-mails that you send to someone with whom you’ve had no prior relationship. Think of it as a much less obtrusive version of a cold call that can also save you from the awkwardness of getting rejected over the phone. Cold e-mails can
The 10-Minute Guide to Cold Email Campaigns for Marketers Read More »
As in real life, first impressions matter in email marketing. Do you want to be the cool guy walking down the road everyone turns around to look at, or just that creep in slippers and a leopard-print bath robe most move away from when they cross paths in the street? The inbox is a noisy
After his move to Nashville from Fort Valley, Georgia, in 2010, Stephen Rose felt homesick. Homesick for peaches, that is. But not just any peaches—he longed for the sweet and juicy ones from his childhood that Georgia is famous for producing. He spent two summers hunting for good, fresh peaches in Nashville, but nothing could satisfy
NOW UPDATED! This post was expanded for 2017 with new tactics for writing high converting drip campaigns. Email newsletters are ideal ways to keep your subscribers in the loop of your company’s newest developments. But there’s one with major drawback… New subscribers only see the latest email announcements and never the older emails you’ve sent out. This
A splash of orange, a dash of turquoise. Each month the vinyl colors change, but the concept stays the same: Customers receive one vinyl record at a reasonable price in the mail. The record club isn’t Secretly Store’s main business. In fact, it was an idea that floated around for a while before the Midwestern
Creating an Inner Circle of Customers and High Open Rates with Secretly Society Read More »
When Mike Butera founded Artiphon in 2011, he was looking to build a product that empowers people to play different music apps the way you would an actual instrument. He didn’t want his design to limit creativity or musical inspiration. In fact, the product he envisioned could become any instrument the person holding it wanted
How Artiphon Grew Its Audience with Kickstarter and Email Read More »
