Operations

An Easy-to-Apply Framework to Build Your Content Marketing Team

Content Strategy, Operations, SEO BLOG, Teams and Process, Teams and Skills /

“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.” I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Regardless of how much content marketing know-how you ingest, here’s the dirty little secret: Those ideas only work if you have the […]

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14 Skills for New, Growing, & Mature Content Marketing Programs

Content Strategy, Operations, SEO BLOG, Teams and Process, Teams and Skills /

Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? I had the pleasure of thinking through this

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What HR Leadership Knows, But You Don’t

Company Culture, HR leadership, HR perspective, leadership, leadership strategy, Operations, SEO BLOG, Staffing & HR /

By Thuy and Milo Sindell Fans of the television show The Office will know that one of the best parts of the series is Michael Scott’s dislike of his HR employee, Toby. Over the years, Michael comes up with countless crazy ideas to “improve” the workplace. And without fail, Toby always shoots them down for

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5 Reasons Small Businesses Fail—And How to Avoid Those Fatal Pitfalls

business failure, Entrepreneurship, Operations, SEO BLOG, small business failure, Starting A Business /

What’s your biggest fear? Public speaking? Spiders? Failure? I’d wager failure is pretty high up on the list. Especially if you’re a small business owner. As you know, it’s great to be able to run your own business. But there are responsibilities that go with the freedom. Screw up badly enough, for long enough, and your business will

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Want to Grow Your Small Business? Here Are 5 Action Items to Get Started With Right Now

Business Planning, cash flow, grow business, Operations, SEO BLOG, small business owner /

By Lexy Garrett You finally have your business up and running, but it isn’t growing at the pace you’d expected, or maybe it is even struggling. What steps can you take to grow your business? It is important to take action daily to improve your business. Every business is unique, but these steps will help

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How to Speed Your Climb Out of the Content Marketing Pit of Despair

Content Creation, Operations, SEO BLOG, Teams and Process /

Still feeling frustrated by your content marketing program? Trust me, you’re not alone. Yes, nearly 65% of B2B marketers report they’re having more success with content marketing this year compared with last, according to the latest CMI research. Taken with last year’s similar result, that’s a positive trend. 65% B2B marketers say they’re having more

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Why Savvy Marketers Close the Pre- and Post-Sale Content Gap

Content Creation, Content Strategy, Operations, SEO BLOG, Teams and Process /

Do your company’s pre- and post-sales content teams coordinate their efforts, reaping all the benefits that can come of doing so? Or do the teams work on their own without much communication, maybe without even knowing each other’s names? I’d guess that you’re nodding at the second question. It’s rare that I hear of these

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How to Solve Content Workflow Problems

Content Creation, Content Marketing Research, Operations, productivity, Research Roundtable, SEO BLOG, Teams and Process /

Is content creation a challenge for your company? It is for one-third of B2B companies, according to the recently released B2B Content Marketing: 2018 Benchmarks, Budgets and Trends — North America. One-third of #B2B companies cite #content creation as a challenge via @cmicontent #research. #CMWorld Click To Tweet How do those problems develop? What bottlenecks

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12 Must-Have SaaS Tools for Small Businesses

Apps & Software, Basecamp, Calendly, Campaign Monitor, cloud-based tools, CRM, Customer relationship management, Emma, Financial Performance & Reports, freshbooks, Humanity, InfusionSoft, Internet & WWW, MailChimp, MoneyPenny, Operations, Pipedrive, QuickBooks, Realtime Board, SaaS, sage, SEO BLOG, slack, Software Services & Applications, Workplace by Facebook /

There’s no question that we have more apps and software as a service (SaaS) tools at our disposal today than ever before. If there’s a function your business does or needs to do, there’s a good chance someone has an app or cloud-based service ready to help you out. In fact, some business leaders get

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