I assume you know how much you’re spending on advertising. It’s an easy metric to compute even if you’ve only been in business for a month. There are other very important metrics most business owners and managers will follow once they have some sales history, such as lifetime value, inventory turnover, and other traditional business […]
3 Mission-Critical Metrics Every Small Business Needs to Pay Attention to Read More »
Small business owners are natural risk-takers, but sometimes they take too many risks. The results of the ninth annual Hiscox DNA of an Entrepreneur survey shows America’s small and midsized business owners may be indulging in some risky behavior. Here’s a closer look. U.S. small and midsized business owners are feeling optimistic—and with good reason. Seventy-two percent
Are Your Decisions Putting Your Small Business at Risk? Read More »
Content marketing costs 62% less than traditional marketing yet produces almost three times as many leads. It’s easy to see why 89% of B2B marketers use content marketing as part of their strategies. However, executing an effective content marketing program is no simple task. It requires a skilled team and a well-run process. To help
13 Experts Share How to Build a Well-Run Content Team Read More »
Hurricanes Harvey, Irma, and Maria are the latest natural disasters to grab headlines and wring hearts, but have you stopped to think about how your small business would deal with a similar crisis? From earthquakes and tornadoes to fires and floods, natural disasters can put your small business out of commission—and even out of business
Could Your Business Survive the Next Hurricane Harvey? Read More »
You finally get the C-suite on board with implementing a content marketing program. Not just starting a blog or Twitter account, but developing a strategy and using a real plan – one that understands your audience, how to meet their needs, and where to find them. Fast forward … You started. You sweated. You launched. Your audience
The Risks That Come With Content Marketing Success Read More »
By Georgi Todorov Time management is a multi-billion-dollar industry. Countless books and gurus are advising you what to do. And there are even apps to push and prod you in the right direction. But which methods really work? These eight tips are tried and tested by some of the nation’s top business execs. 1. Plan
8 Proven Time Management Tips From 12 Top Business Execs Read More »
Think of a piece of content your team published recently. On a scale of 0 to 100, how would you rate it? And how would your rating help your company? Stumped? Consider the method that Jared Whitehead devised for scoring content performance. Jared works as an analyst in the marketing operations group at Red Hat.
A Step-by-Step Process for Scoring Your Content Read More »
Most companies that are successful with content marketing typically employ a skilled team of strategists, editors, writers, and designers. You can achieve a lot with a small team but as it grows you may benefit by making a developer your next hire. For more complex projects, you need someone with technical knowledge, which often has
Why Your Content Marketing Team Needs a Developer Read More »
I’m normally not one to talk about business forums, conferences, or other events, but this year has been a little different. After attending numerous marketing conferences and TEDx Talks at the advice of an influencer, I am now officially hooked. One event that I was hoping to make, but won’t be able to due to
What 3 Successful Influencers Have Taught Me About Running My Business Read More »
Sometimes traditions take root because they’re the most effective and efficient way of doing things. But how can you move ahead if you are stuck on a wheel of repeating the same old systems? In short: you can’t. There’s a real benefit to becoming a rule-breaker, especially when it comes to breaking business rules. Here
How to Successfully Break the Rules of Business Read More »
