Whether it’s for collaborating on a new project or hashing out scenarios for a troublesome task, meeting with coworkers and colleagues is a simple way to brainstorm and resolve problems. When you can get input from multiple stakeholders, business situations become each easier to solve. Finding the right place to talk, though, can be tricky […]
Dara Treseder is serious about marketing, but she doesn’t think that marketing always has to be serious. “We all enjoy a good laugh, and people will remember how you made them feel,” she told me. “If humor makes sense or is a core part of your brand voice, don’t be afraid to lean into it.” As
A CMO’s Role: Metrics, Messaging & Diversity: GE’s Treseder Read More »
Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Alas, much of what they produce is junk. Lots
How to Find a Writer Who Won’t Kill Your Content Read More »
By Piers Ede There’s often a very thin line between a company that is failing and one that is simply experiencing a temporary cash-flow shortage or a seasonal decline in sales. Businesses do not fail overnight. Instead, in many cases, there is a gradual and almost imperceptible decline that business owners might miss, particularly when
Part of keeping people productive is ensuring that deadlines are set, but it’s not enough to simply state due dates. Employees need a constant and visual reminder of what needs to be accomplished and when it needs to be done. You’ve probably heard it, but many studies prove visual cues can greatly increase the likelihood of
Want More Productivity? Make Your Strategy Visual Read More »
In the day-to-day rush of managing your business, how often do you stop to think about your long-term business goals? If you’re like most entrepreneurs, you think about your goals far less often than you should. According to a new survey by Constant Contact, almost two-thirds (63%) of small business owners only create strategic plans
What Are Your Business Goals and How Are You Reaching Them? Read More »
Businesses are a lot like romantic relationships. They both require communication, growth, and maintenance. At some point, every company is bound to face a challenging time and may need to seek help. When couples go to therapy to address problems, it shows a commitment and determination to succeed; businesses are no different. If your business is
It’s true that some of the best things in life are free, and it’s especially true of some of the excellent educational resources available to entrepreneurs. Case in point: There are hundreds, perhaps thousands, of free email newsletters that can help you learn whatever it is you need to know to help grow your business.
18 Newsletters That Will Make You a Better Entrepreneur Read More »
A bad idea, gross mismanagement, or a poor work ethic can kill a startup before it’s out the gate. But there are other things founders often overlook that can kill their businesses–or severely hamper it–a little later down the road. The problem with these things is they become either difficult to fix or totally unfixable
5 Things Founders Often Overlook That Can Kill Their Startup Read More »
What keeps you up at night about your content marketing program? I’ll bet one of your top concerns is how to prove its value to the company. There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Well, guess what? Your peers – even at brands lauded for their content
How 3 Content Brands Tackle Their Toughest Internal Challenges Read More »
