Failures happen all the time in business. Maybe you poured a lot of time and money into creating a new product that nobody responded well to. Or, you might have run out of cash right before it was time to pay your bills. Setbacks don’t always mean it’s time to close shop or file for […]
8 Steps to Turning a Small Business Failure Around Read More »
What are small business owners’ biggest challenges right now, and how do they feel about the future? A recent survey of businesses with sales between $100,000 and $20 million annually from JPMorgan Chase has some insights. The survey Small Business Leaders Outlook 2018 found some important differences between millennial small business leaders and small business
New Study Reveals Millennial Business Owners Differ in Surprising Ways Read More »
Since January, I’ve been hooked on 30-day exercise challenges. I’ve done yoga. Situps. Pushups. Now I’m working on planks. The benefit is that I can see a difference in my body. None of the daily challenges take that long, but they have a positive cumulative effect. I started wondering: what would a 30-day challenge look
Take the 30-Day Micropreneur Challenge to Bring Your Small Business to the Next Level Read More »
Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Here’s the formula to strategically evolve your brand communication: 1. Rearticulate your
5 Steps to Strategically Reboot Your Brand’s Content Marketing Read More »
We Americans tend to have mixed feelings about our government. Many of us want more help from it, while others would like the government to just leave us alone. That’s pretty much the sentiment of small business owners, too. In the WASP Barcode Technologies’ 2017 State of Small Business Report, we found that half of the
7 Ways the U.S. Government Helps Small Businesses Read More »
If you could have just one super power, what would it be? Some people might opt for superhuman strength, speed, or agility. Maybe you might want to have the ability to manipulate magnetic fields or to stretch your limbs in extreme ways. These may all be great, but arguably one of the most useful super
Predictive Analytics Can Help Your Business Make Better Decisions Read More »
Without his library, entrepreneur Nate Masterson says, “I don’t know where I would be.” He attributes the success of his career as a marketer and e-commerce entrepreneur to the resources his library offers. When Masterson first started selling products online in the early 2000s, he spent hours at the New York Public Library on 235th
7 Ways This Free Coworking Space Helps Entrepreneurs Read More »
Look, I get it. Sometimes you’re sick to death of the industry your small business is in. It’s all you think about. It’s all you dream about. And yet, unless you plan on shutting down your business and doing something completely different, you’re kinda stuck with it. The best you can do is figure out how
How to Foster a Lifelong Passion for Your Industry Read More »
by Andrew Blickstein As business coaches that work with companies to help them grow, we talk a lot about how to differentiate yourself from your competitors. Sometimes it can be hard to do, and it’s not always about what you deliver as much as how you deliver it. One of my favorite examples is Subway
What Subway and Jimmy John’s Can Teach Any Business Owner About Differentiation Strategy Read More »
Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. It’s one of those mantras you’ve heard being chanted again and again throughout every corner of the industry until you simply can’t help but accept it as truth. It really is
Build an Editorial Content Plan That Turns Strategy Into Success Read More »
