By Thuy Sindell When we talk about leadership development, we often focus on the skills and qualities that have to do with leading others. But this ignores a major aspect of being a great leader: Being able to lead yourself. In fact, out of the 28 leadership competencies that are essential to leadership success, seven […]
How to Be a Great Leader: The 3 Keys to Managing Yourself Read More »
“Wow! Check out what technology is making possible!” If Intel’s digital magazine iQ could speak, that’s what it would say. One article, for example, describes an emergency button that outdoor adventurers can attach to their clothing. Another describes a tiny drone that may someday help pollinate plants. iQ by Intel may not sell those emergency
How to Stop Acting Like a Marketer and Start Acting Like a Publisher Read More »
Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall,
3 Simple Tools for Hiring Great Content Creators in Less Time Read More »
Starting a business can be an exciting time for you and anyone else invested in making your idea or startup come to life. While the concept of starting a business is nothing new, it can be quite a challenging process for anyone starting out for the first time. The good news is that there are plenty
5 Business and Finance Tips From Entrepreneurs Around the World Read More »
Want to feel like you’re getting a fresh start in the new year? If your office, desk, or other workspace is cluttered and confusing, it’s hard to perform at your peak. Follow these steps to organizing your workspace: 1. Grab some empty boxes. You’ll need one for things you’re keeping, one for things you’re discarding,
The Ultimate Guide to Organizing Your Workspace in the New Year Read More »
2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Did it happen? Has your organization bought any media companies or even maybe built its own media arm? Maybe. Maybe not. Either way, you’re probably curious about what
How to Manage a Media Arm Within Your Company Read More »
After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What has 2017 taught you? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference.
Is Your Marketing Ready for 2018? Read More »
This is the holiday season, which means half of you are running around thinking the new year has already arrived, and the other half of you are still trying to finish up everything you set out to do in 2017. Like it or not, 2018 is almost here and now is the time to get
5 Business Resolutions Every Entrepreneur Should Make for the New Year Read More »
“When opportunity knocks, answer the door.” I’m not sure who originally said that, but its message is clear and wise. And, I think a corollary quote—“Opportunity doesn’t knock a second time”—is also important to keep in mind. I’m making these points because after years of slogging through a ho-hum business climate, it seems that the
It’s never been easier to start a small business. There are valid arguments for just diving in, and not waiting until you have all the details ironed out. But as the adage goes: You don’t get a second chance to make a first impression. An unprofessional launch could set you back, and you may find those
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