What if the most valuable data person on your team is your social media manager? It certainly might not seem that way at first blush. When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Growth marketers. Analysts and quants. […]
Who’s Driving the Data-Informed Revolution? Social Media Managers Read More »
In today’s day and age, we rely heavily on the internet for our source of news. That is why we need to use it to our advantage and ensure that we are up-to-date on any news or media that could impact our clients. Today, I want to discuss how we can ensure we are receiving
When National News Impacts Your Client Read More »
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Lin-Manuel Miranda did not write Hamilton in a day, or even a year. In fact, more than a decade after Miranda first picked up the biography by Ron Chernow and years after its Broadway opening, the Hamilton story continues through Hamildrops,
Ham4PPC: A Tribute to Digital Marketing Read More »
When working on an account, you get into a rhythm with your client about the goals for the account, future initiatives, and the rapport with your contact. When your client goes through the main point of contact change, it feels like there is a wrench thrown into your world. Sometimes this happens due to the
How to Prepare for Client Contact Changes Read More »
Apple Search Ads is super useful. It’s unlike most app marketing platforms because of the level of control you can leverage with keyword targeting while maintaining ease of succinct messaging through screenshots and copy you apply on your app’s page. Conveniently, this is the only landing page and ad copy source that you will ever
Campaign Build & Bidding Tips for Apple Search Read More »
On May 13, Google Ads announced a new tool in the UI called Performance Planner. The Performance Planner helps advertisers optimize campaigns by suggesting an “ideal plan” by “spreading spend in the most effective way among campaigns in the plan.” Performance Planner is easy to use and certainly helpful, but it should be used with
Guide To Google Ads Performance Planner Read More »
No matter the scale of your business or the industry you operate in, it’s worth being on the lookout for new ways to market your brand. Pay-per-click (PPC) represents one of the most popular and lucrative ways to make the most out of your content and engage new and existing audiences online. According to published
The Guide to Combine Content Marketing with PPC Read More »
Think about the last time you were at dinner with a group of friends and two of them became engaged in a (some-what) heated discussion. How did it go? Did they exchange opinions? Did they genuinely listen to and consider what one another had to say? Did they penetrate the heart of the matter? Did
Learn to Talk WITH People Not AT Them Read More »
After four years of being an Account Manager, I still feel the pressure of switching my mindset from the thinking of an E-Commerce account to a Lead Generation account and vise versa. While they are the same in many ways, there are several differentiations between the two. Should you be scared if you have only
Adjusting Between E-Commerce and Lead Generation Read More »
Excellence in digital marketing is no longer optional for most agencies and organizations – digital platforms are evolving at a breakneck pace, usurping roles historically played by traditional channels and permeating across every aspect of the marketing mix. That makes hiring high-quality digital marketers one of the most important things for an agency or organization
Digital Marketing Interviewing – A Tried & True Process For Success Read More »
