What is Integrated Marketing? Besides being a buzzword, like “synergy”, “freemium”, or “snackable”. Integrated marketing is basically sending the same message via all of your marketing communications. It’s about consistently portraying your brand’s truth. All the time. In every communication. Integrated Marketing isn’t a new concept, but it’s discussed more and more due to customer […]
Why You Need A Process For Integrated Marketing Read More »
Should you still be implementing SKAGs in your PPC account? According to Hanapin’s Emma Franks, this answer is no. To find out the reasons behind this check out her post on Unbounce, Why SKAGs Are No Longer a PPC Best Practice (and How to Respond). Read more at PPCHero.com Source link
Opinions On SKAG Implementation Have Changed Read More »
Going through the hiring process is hard enough for traditional advertising fields. Getting the right candidate is crucial and can make or break entire departments. The process is even more difficult for a rapidly evolving and growing field like paid media, a field that demands specific skills and abilities that aren’t often easily reflected in
How to Hire the Right Paid Media Professional for Your Business Read More »
Change. Change is good. Change is inevitable. Change is change. I think it’s funny how even though it’s a completely normal facet of life it can sneak up on the best of us. Lately, I’ve been reconsidering some of my best practices. Trying to take a step back and consider “is this still the best?”
How are Your Best Practices Holding Up In 2019? Read More »
All businesses want to make money – it is the point of business. With every initiative a business launches, it does so with the purpose to drive revenue. And every year, it hopes to drive even more revenue. Year over year growth is imperative for a business to be sustainable. As account managers, we are
PPC Client Account Revenue Pressures Read More »
To preface this entire post, I’ll mention that I’ve been in my role for about one year now. As I’ve reflected on 2018, my expectations in regard to what managing accounts looked like at the outset were largely incorrect. I’ve come to realize that we can’t always apply standard routines, processes, and tasks to manage
Tips for Managing CRO Accounts and Client Relationships Read More »
Have you ever finished an interview completely gutted? I have. A few years ago I was interviewing for a position at Hanapin Marketing. I was on my final interview with Jeff Allen, the President of the agency, after a full morning of interviews and meeting the team. We had 30 minutes scheduled together after which
Top 4 PPC Interview Questions Read More »
One of the guiding principles I utilize for Account Management is taking a beat to consider: If a competitor digital agency took a look at my accounts, what would they say to my client to try and win the business? Albeit a bit paranoid in nature, it’s a useful lens to view your work as
Preventing Another Digital Agency from Stealing Clients Read More »
I work with a team full of lifelong learners. It is a requirement to work at Hanapin. Gotta have that thirst for knowledge. Something happens, though, when you have a diverse team with varying depths of PPC knowledge: one-size-fits-all training doesn’t work. One-size-fits-most doesn’t work. This is a problem I ran into when I sat
Training PPC Experts | PPC Hero Read More »
What if you had to remove remarketing from your PPC campaign mix? If you only advertise to a US-based audience, you may not have considered this question. If you’re advertising in the EU, you’ve been forced to consider your remarketing options a lot in 2018 as a result of GDPR. ( Check out What Is
A Remarketing-Free PPC Strategy | PPC Hero Read More »
