Optimisation with Google Analytics

Automated website analysis: Best API implementation techniques

Automated website analysis, custom reports, integrations – you can make it possible implementing APIs into your working processes. Find out how marketers can benefit from API implementation techniques All of us value time and always try to manage it rationally but I know very few marketers who are with how they optimize their working processes.

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How to Get Quick Customer Insights from Analytics

Learn several analytical data sources you should tap into within your lead-generation, e-commerce and other online contexts, and how to quickly synthesize and share the insights As a digital marketer, you clearly need customer insights to drive your tactics and strategies. And these insights will likely come from a variety of data streams. But to

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Introducing CrUX dashboard – Google’s new report in Data Studio

Build your own CrUX dashboard on Google Data Studio to see visual stats on origin performance After the latest announcement of changes to Google Ads, the introduction of responsive ads, better video and YouTube advertising, cross-device reporting functionality, and the lastest broad-core Google algorithm update, it seems Google has had a busy quarter. Today, Google

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How to fix the holes in your Google Analytics conversion tracking

Learn how to accurately track and attribute performance to ensure your channels and campaigns are getting the credit they deserve Everyone can agree that tracking the success of your digital marketing activity and website is important, but exactly how you do that effectively can be a lot trickier. Even if you think you already have a

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How to find hidden gems in Google Analytics for ecommerce

Learn how to use and transform data into actionable insights to improve your conversions for ecommerce One of the reasons companies fail is that they are unaware of the changes in the economic environment. Statistics are showing that roughly 80% of new businesses survive past their first year of operation. These days, data is the

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Go beyond Google Analytics and use data to educate your clients

Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations.   The issue is most companies are only given the basic facts of their data without the what’s, how’s, and why’s that are driving the analytics.   Jaywing, a British data-based digital agency, found that

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