The 2019 mailing year is already well underway. For many senders, that means dealing with reputation fallout from sky-high holiday volume and re-implementing best practices on outbound campaigns that may have been improperly removed. For the Oracle Deliverability Operations team, it means reflecting on the patterns and practices we have monitored over the November and […]
Holiday Mailing Lessons for 2019 Read More »
The new year is upon us, and with it comes the traditional series of glossy articles about key technology trends to watch. A myriad of posts appear on LinkedIn, blogs, and in respected business publications, all spreading the corporate gospel, advocating the need to throw out the old and embrace the new. A new year,
All I Want in 2019 Is an Integration Read More »
Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Google’s latest update to the Gmail app includes a tab that’s tailor-made to showcase your most compelling B2C offers—and this gives your top content a chance to shine like never before. Marketers have long known that email delivers
Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns Read More »
You probably have gone to a restaurant and had to wait in line to sit down or took a number (or received an electronic device) to find out when your table is ready. Waiting in line is synchronous processing, while being notified after your request has been processed is asynchronous processing. Same thing applies when
Please Take a Number! New Oracle Responsys Asynchronous API Read More »
There’s a shift in power happening across the customer experience landscape. The enterprise is no longer driving innovation, your customers are. And they’re raising the bar at a rapid pace. This is the Experience Economy. In this new paradigm, consumers are reinventing how they select, shop, prepare, track delivery, and seek services. Their expectations are in
Learn How to Prevail in the Experience Economy at Modern Customer Experience 2019 Read More »
The more you know, the more likely you are to succeed at whatever you do. And, that includes mobile marketing. The investment in learning and training will pay off. That’s because it will provide a way for you and your team. The result will be better decisions about new technology investment and effective strategic actions
4 Resources for Your Team to Get Up to Speed on Mobile Marketing Read More »
Since the beginning of time, people have made decisions based on their emotions, regardless of age, gender or location. We know that up to 90 percent of the decisions we make are based on emotion, rather than rational thought and measured consideration. All sorts of emotions drive our behavior. Depending on how people are feeling at any
Breaking the Consumer Stress Cycle Read More »
At this time of year, we all have a tendency to look back and assess the past 12 months. So, I’d like to take the opportunity to touch on something my thoughts have increasingly been returning to in the latter half of 2018. Talent I’m referring to talent that runs towards the cerebral, analytical, and
Talent and a Team for Our Times Read More »
As Cyber Monday sales top $7.869 billion for 2018, a 19.3% year-over-year increase from 2017, many marketers are eager to “reward” their customers for their loyalty with ongoing promotions and offers to the inbox. It’s a great strategy when executed correctly. Brands are able to create special, individualized offers for existing customers and continue to drive sales
Loyalty Programs and Holiday Mailing Read More »
Makers of Modern Marketing: Kelvin Gee This installment of the Makers of Modern Marketing series finds us across from Senior Director of Modern Marketing Business Transformation, Kelvin Gee. This role takes Gee around the world as an evangelist, strategist, in-house consultant, marketing trainer, and enabler for modern marketing. He enables Oracle marketers to adapt to
A Framework for Change | Oracle Marketing Cloud Read More »
