Oracle Marketing Cloud

CX Unity In Action – Integrating Data Silos to Unleash Greater Customer Experiences

customer experience, Oracle Marketing Cloud, Product News /

By Abbas Makhdum, Director of Product Marketing, Oracle Marketing Cloud Today’s empowered customer interacts with a brand on their own terms. As a result, the traditional (i.e. linear) customer journey is dead. The brand is no longer in control and in today’s competitive environment, creating a better customer experience is what distinguishes winning companies from […]

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Meet the New Markie Awards

customer experience, Oracle Marketing Cloud /

The Markie Awards have celebrated achievements in digital marketing since 2007, and over the years, we’ve been surprised, intrigued, and inspired by the successes we’ve witnessed from marketing leaders in every industry. And as innovation so often does, this has broadened our perspective about the possibilities ahead.  The customer experience looks much different than it

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6 Ways Marketing Automation Is Evolving for CMOs

CMO Corner, marketing automation, Oracle Marketing Cloud /

As a CMO, your job is to be ready for every marketing development. You’re never allowed to stand still, because the moment you do, something in your industry will change, and you’ll fall behind the competition. Unfortunately, turnover for marketing jobs is increasing. One survey revealed that the average tenure of a marketing CMO is less than

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More than 400 Marketers Critique Marketing’s Holiday Approach

customer experience, Oracle Marketing Cloud /

By Jay Baer, founder of Convince & Convert Do you become a different marketer during the holiday season?  Until it begins, you spend countless hours researching your audiences, building buyer personas, and executing strategies that put the customer’s experience first. All of your work is rooted in best practice and is conducted with an innovative

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Transforming Cyber Week Transactions Into Loyal Customers by Defining the Problem and the Solution

customer experience, Oracle Marketing Cloud /

Cyber Week, the now weeklong, global sales period seeded from Black Friday, is upon us. But looking at the headlines, it’s clear something’s awry with the shopper experience. Consumer group Which? has been warning consumers to do their research ahead of Cyber Week after it emerged that nearly nine in 10 deals available last year had been cheaper at

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Ceremonial Adoption – I Am Sure You Have Come Across It Before!

marketing automation, Oracle Marketing Cloud /

What is a common and fairly regular feature of Digital Transformation and Customer Success initiatives? I am sure you have seen it before. It starts with a CEO presentation on stage at the annual Company All-Hands, where they present the company’s focus or the new vision. This announcement could be linked to the Big Tthe company

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The Consumer in Context: Understanding Mindsets in Any Setting

Cross Channel Marketing, Oracle Marketing Cloud /

In the age of smartphones and tablets, home is where your device is. The average consumer spends upwards of three hours a day on their smartphone,so browsing, shopping and satisfying retail needs from wherever they may be is the new norm. Consumers are scrolling and tapping while they’re out, from the comfort of their sofas and

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Want to Connect with Millennials? Take a Page from Print Catalogs

Email Marketing, Oracle Marketing Cloud /

In today’s tidal wave of new social media platforms, smartphones, and streaming services, it’s easy to write off forms of “traditional” advertising as obsolete and irrelevant. That bias is certainly understandable — after all, it’s the message that experts in Forbes and LinkedIn have been hammering into marketers’ heads since the early 2010s. But the latest research shows that

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eharmony Uses AI to Help Their Users Find Love

Data-Driven Marketing, Email Marketing, Oracle Marketing Cloud /

eharmony thrives by using algorithms and mathematical models to find the best match for their customers. Using big data and patented artificial intelligence, eharmony has found ways to predict how likely two people are to be compatible. The model is built upon an in-depth relationship questionnaire which gathers information on a person’s likes, dislikes and

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