Orbit Media

How To Encourage Social Media Followers To Join Your Audience

Addressable Audience, Animalz, blog, Buffer, Dennis Shiao, Facebook, Larry Kim, mari smith, marketo, Mike Allton, Orbit Media, Social Media, Social Media Followers, Social Media Pros and Cons, twitter, Venngage / Good To SEO

The shuttering of the Google+ social media platform on April 2nd got me thinking. If you’re a marketer:How do you convince your social media followers to join your addressable audience? Your problem:These participants have a relationship with the social media platform, not your business. Further,Social media entities keep members returning to their sites through the […]

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Original Research Content: How To Convince Your Boss To Create Marketing Gold

Andrea Fryear, Andy Crestodina, b2b, BuzzSumo, Content marketing, Content Marketing Institute, edelman, LinkedIn, Mantis Research, Market Research Insights, Orbit Media, Original Research, SmartBrief, Social Media Examiner / Good To SEO

Quality original research content delivers the ever-elusive pot of marketing gold. Because done well original research is information your audience actively seeks. This is important for B2B buyers. 16% of CXOs spend 4+ hours per week engaging with thought leadership content. (How Thought Leadership Impacts B2B Demand Generation by Edelman and LinkedIn (2017)) Table of Contents

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