Newsjacking is a boon for content marketers because it helps them to get media attention with little effort: it lets you leverage the power of breaking news to generate brand mentions, links, social shares and customer trust for your business. Not many content marketers use newsjacking on a regular basis and instead rely on old […]
Project Treble, one of the biggest features from Android 8 “Oreo” that aimed to help speed up major Android updates from manufacturers, is showing signs of having some success. Sure, it has been two years since Treble was first introduced, but from Oreo to Pie and now Android 10, Google thinks the update situation in
Project Treble Might be Showing Signs of Speeding Up Android Updates – Droid Life Read More »
Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands. Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences. Having said that, some brands ‘got’ social media a lot quicker than
30 brands with excellent social media strategies Read More »
You don’t need a holiday or special event to celebrate customers. Find a reason to celebrate and thank your customers as well as your broader audience every day whether or not you have a formal reason or transaction! In the process, you’ll tap into what Influence’s Robert Caldini defines as the powerful rule of reciprocity. Specifically,
