The search landscape has always been one that is evolving. Right now the big discussion is around Google’s control on how much search traffic goes to publishers vs. stays on Google.com. This might end up being a really big point for Google when it comes down to challenging the long-held point of view that competition […]
Organic Search Fundamentals Even if your website traffic is on par, there’s always room for improvement. You can start increasing traffic by enhancing the website elements connected with organic search. For starters, you’ll have to understand and follow several basic steps. The lofty goal is to eventually rank high in Google search results. With poor
What It Takes to Crack the Organic SEO Code | SEO Read More »
An internal link is a hyperlink pointing to a page within the same domain. Internal linking is crucially important for both website rankings and usability: Internal links allow users to conveniently navigate around the website (i.e. in order to complete a purchase, learn more about a product or read about your business) Internal links allows
Every business owner’s dream is to have consistent business growth. Unfortunately, this is easier said than done. In fact, 20% of small businesses fail in their first year and only 30% of businesses, make it past the 10-year mark. Therefore, SEO is a key component of inbound sales strategy, where new customers can come
Note: as of July 24, 2018, Google AdWords is now called Google Ads Despite what some people believe, Google has said many times that SEO is not pay-to-play: advertising with Google AdWords will not improve your organic search rankings. At least, not directly. But there are ways you can use AdWords to help improve your SEO strategy.
6 Ways Google AdWords Can Boost Your SEO Results Read More »
There’s a seemingly intuitive – but in practice misguided – logic that continues to lead marketers astray when trying to optimize website content for SEO. Since search engines are designed to accept keywords as input and show search results that are most relevant to those terms, you might reason: “Why not cram those keywords into
Keyword stuffing is terrible for your SEO. Here’s what to do instead Read More »
Over the past few years, local SEO has become one of the biggest buzzwords in the marketing world. Studies have found that nearly half of all Google searches are local. As more and more businesses recognize that optimizing for these searches is a requirement, the prospect of ranking is becoming very competitive. As you know,
Three factors to consider when building a local presence Read More »
One of the easiest ways to understand SEO’s importance to the marketing mix is to pay attention to what Google says and does. Google is very keen on good SEO because it makes the internet a better place for users. If the internet is a better place for users, then Google can sell more ads.
Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need a little refreshing, it’s always a good idea to perform regular check-ups or audits. If you have complex campaigns that are already in full swing this may seem like a lot
Contrary to popular belief, technical SEO isn’t too challenging once you get the basics down; you may even be using a few of these tactics and not know it. However, it is important to know that your site probably has some type of technical issue. “There are no perfect websites without any room for improvement,”
The 12 most important elements of a technical SEO audit Read More »
