The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically. Now, the revolution is coming to outdoor advertising, also known as digital out-of-home (DOOH) advertising. In this briefing, we will nail down exactly what programmatic outdoor advertising is and how it works, and the ways in which it differs […]
It may not surprise digital marketers to hear that The Trade Desk has further embraced programmatic this quarter. The real news? It was to bring in programmatic for out of home (OOH). And The Trade Desk is not the only Demand Side Platform (DSP) investing in this technology; AppNexus made a similar move earlier this
With programmatic, digital outdoor can truly deliver its full potential – Econsultancy Read More »
Our latest ‘day in the life’ takes us to the heady world of outdoor advertising, where arresting copy and imagery are quickly being augmented by digital tech. Let’s find out what Rosh Singh of Kinetic can tell us about this exciting part of the industry. (As ever, visit Econsultancy Jobs if you’re looking for a
A day in the life of… head of an out-of-home agency Read More »
According to Outsmart, out of home advertising grew 5.3% from Q1 2017 to reach £267 million in Q1 2018. Boosted by investment, it’s also been reported that the distribution of digital screens is on the rise, leading to a number of big brands creating innovative and exciting campaigns to reach audiences. Here’s some of the
