outreach campaigns

Three fundamental factors in the production of link-building content

backlinks, Content, Content marketing, Content Strategy, Email Marketing, evergreen content, La Lettura, link-building, outreach campaigns, Research, SEO, The Guardian, TotallyMoney, visual content /

One of the most overused phrases in content marketing is how it is an ever-changing landscape, forcing agencies and marketers to adapt and improve their existing processes. In a short space of time, a topic can go from being newsworthy to negligible, all while certain types of content become tedious to the press and its […]

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How I got 80% open rate in my email outreach campaign

Content, email campaign, Email Marketing, email open rate, follow up emails, open rate, outreach campaigns, preview snippets, Subject Line /

The suggestion that you could have 80% of your outreach read by recipients sounds like a pipedream — an astronomical figure designed to keep people plugging away on their outbox.  With such a small canvas of visible information in a recipient’s inbox to work with, it can feel like enticing four out of every five

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