By Sofiya Merenych The 2020 coronavirus crisis is now global. And it’s practically impossible to find an industry that hasn’t been affected by the COVID-19 outbreak. Most airlines have had to adjust their schedules or even cancel some, if not all, flights. The film and entertainment industry is in danger because of the cancellation of […]
Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy:
6 Tips for Scaling Up Content Production without Sacrificing Quality Read More »
By Anton Mishchenko In today’s highly competitive world, staying up-to-date with the latest technology trends is crucial for every small business owner, even those who don’t run tech companies. For example, you may need an e-commerce portal to sell your products, a cryptocurrency wallet, or a taxi app. Almost every industry, from retail to healthcare,
The Benefits of Hiring Freelance Software Developers for Your Business Read More »
As the demands for digital marketing and online exposure grow, so does the need for content. But in pursuit of having enough content, brands often make the mistake of implementing cost-cutting strategies that skimp on quality. As a result, they end up hurting their brand image and compromising their ability to engage customers. Within the
How to Outsource Your Content Creation Without Sacrificing Quality Read More »
If you’re a micropreneur like me, you might have stumbled upon a little secret that helps you do more in your business: freelancers. When you run a business, you may not need (or be able to afford) a full-time staff, and that’s where hiring outside help is such a boon. You only pay the freelancer for
6 Tips to Finding and Hiring Freelancers for Your Small Business Read More »
Is your business missing out on essential accounting resources that could help it grow? Money—it’s how you measure success in business. It’s also how you pay the bills, pay your employees, and keep your business running. Unfortunately, many small business owners are selling themselves short by operating without essential accounting resources, according to a survey
By Jake Rheude Outsourcing. It used to be a bad word. The kind of cost-cutting move that could dilute a brand if done wrong. But times have changed. Today, the outsourcing game is more ambitious than ever. Thanks to developments in software, cloud computing, and automation, the savviest businesses use outsourcing not only to keep costs
Hiring an Outsourcing Company for Your Business? Here’s How to Find the Perfect Partner Read More »
The gig economy is in full swing. As of November 2017, 15.8% of Americans were employed in “alternative work” as independent contractors, contract firm workers, on-call workers, or temporary help. Many of these make a full living relying solely on gig-based work. There are arguments for and against the gig economy, with positive economic effects
This New Sales Platform Allows Salespeople to Join Today’s Gig Economy Read More »
With today’s emphasis on company culture and loyalty, the role of human resources management and the types of benefits a company offers has become increasingly important for a business’s future. However, being competitive in these areas isn’t always easy for small and medium-sized businesses. Smaller companies often don’t have the budgets to support the necessary
Benefits of HR Outsourcing: How Even Small Businesses Can Provide Great HR Read More »
With one in three workers working as a freelancer, the chances of your business needing one to assist you—whether to take on that extra load or to provide a service nobody else in your company can—are strong. When it comes to hiring the perfect freelancer for the job, you need to understand how they can
12 Questions to Ask Your Freelancers Before You Hire Them Read More »
