owned media

How To Reduce Non-Human Digital Traffic: 3 Ways That Will Make Your Marketing Succeed

Advertising, Augustine Fou, digital advertising, Marketing, Non-human digital traffic, owned media / Good To SEO

“Less than 60% of digital traffic is human”(New York Magazine) Sound like a sci-fi movie treatment? BUT, it’s not! Rather this is the digital media landscape you face as a marketer. No surprise that consumer trust has declined to an all-time low! Further, non-human digital traffic also applies to search, social media and influencer marketing. […]

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Owned Media Platform Guide: 40+ Options You May Be Missing

Marketing, Media, owned media, SEO BLOG / Good To SEO

Do you have a documented owned media platform strategy? As a digital marketer, you know that your blog and email list contribute to your balance sheet and support your marketing. BUT there’s more to owned media! Even better, most marketers don’t take advantage of the full array of owned media options. As a result, you have

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Facebook Algorithm Changes: Time To Diversify Your Digital Marketing Channels

Amazon, Andy Crestodina, Facebook, Gini Dietrich, google+, Henneke, influencers, Jon Loomer, Media, Michele LInn, Mike Stelzner, owned media, Peg Fitzpatrick, problogger, Search, SEO BLOG, Social Media / Good To SEO

Worried that your traffic and sales will take a nosedive because Mark Zuckerberg announced changes to Facebook’s algorithms specifically limiting feed to family and friends? Having watched Facebook since it was only open to students, I can tell you that Facebook regularly makes this type of change. (BTW, so does Google!) While this news gave

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Implementing B2B Content Marketing – A Proven 7 Step Approach

B2B Content Marketing, B2B Marketing, b2b marketing technology, b2b marketing tips, b2b sales leads, buyer journey, buyer persona, content conversion, Content marketing, organizing marketing, owned media, paid media, SEO BLOG / Good To SEO

bavarian_web_solutions / Pixabay B2B marketing has changed for good. B2Bs need to think, act and communicate from the buyers perspective. With loose promises, swirling service descriptions and so-called unique selling points, the information hunger of business decision-makers can no longer be set. Those who wish to build a good relationship in an early stage of

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