PageRank

Five biggest misconceptions about PageRank

Google’s PageRank is one of the metrics that started it all. It was present in that very first research paper, that laid a foundation for Google’s entire ranking system. PageRank figures out the importance, credibility and “weight” of a webpage, based on the type of backlinks that the webpage gets. It’s a system analogous to […]

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Moz Founder Says Google Knows Everything and is Now Relying on Behavioral Data for Search Rankings

Google is now relying on behavioral data that it gets from searchers, Chrome users, Android, etc. as the primary way that it ranks pages, according to Moz founder Rand Fishkin, who spoke at the recent MozCon event. Google used to have to predict what searchers are going to do and used a reasonable surfer model as

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How to Squeeze the Most Value Out of Nofollow Backlinks from High-Authority Sites

For better or worse, the number and quality of your backlinks are still one of the most important ranking signals. Since appearing in the first few search results for selected keywords can bring an immense value to your business, it’s not surprising that everyone is still putting a lot of effort into link building. One

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Three factors to consider when building a local presence

Over the past few years, local SEO has become one of the biggest buzzwords in the marketing world. Studies have found that nearly half of all Google searches are local. As more and more businesses recognize that optimizing for these searches is a requirement, the prospect of ranking is becoming very competitive. As you know,

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