pagespeed insights

Google PageSpeed Insights tool: Tips to score 100/100

Delivering a seamless user experience on your website is one important way to boost your page’s conversion rate. This conversion rate has a lot to do with the loading speed of your website. The faster the website, the better the percentage of conversions. PageSpeed can even have a direct impact on your Ads campaigns and […]

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PageSpeed Insights, now powered by Lighthouse

At Google, we know that speed matters and we provide a variety of tools to help everyone understand the performance of a page or site. Historically, these tools have used different analysis engines. Unfortunately, this caused some confusion because the recommendations from each tool were different. Today, we’re happy to announce that Pagespeed Insights (PSI)

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10 Google updates you may have missed

Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements. Just yesterday, for example, the industry was abuzz with the news that Google would

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