Old-school industries don’t get the credit they deserve. Every blog focuses on the hot new startup. People write case study after case study on the trendy new subscription box. But no one ever talks about offline companies. Even though, many times, there’s WAY more money at stake. Take ‘tax relief,’ for example. The latest IRS […]
What Startups Can Learn from ‘Tax Relief’ PPC Campaigns Read More »
One of the most important aspects of running a prosperous business is marketing your products or services. Without publicizing your business’s specialties, you won’t be able to acquire new customers. Still, even though marketing your business is paramount, you should be careful that you aren’t overspending on marketing costs. If you’re devoting a large amount
How to Decrease Your Marketing Budget without Hurting Your Business Read More »
By now, it’s no secret that mobile advertising is taking over with estimated advertising revenue reaching nearly $76 billion this year. In fact, mobile search ad revenue is expected to outpace desktop as soon as 2019 and mobile display ads may already have surpassed their desktop counterparts this year. And that makes sense because while
In 2000, when the tech crunch was in full effect, an ambitious search engine company named Google launched the beta version of AdWords with just 350 advertisers. Fifteen years later, Google had earned nearly $52 billion in net annual ad revenue, representing 77.8 percent of all search ad revenue in the United States and 30 percent of
When it comes to PPC search advertising, Bing probably isn’t the first channel to come to mind. But if you’re already running AdWords and Facebook Ads, you really need to check out Bing Ads too. Bing represents 20% of U.S. search volume. They also partner with Yahoo! to display ads, which pushes them over 30% market
UPDATED! This post was expanded for 2017 to include more ways to acquire your first 100 customers. Enjoy! Acquiring your first customers is more art than science. You don’t have spreadsheets full of data to pull from, you don’t have existing segments, and you’re not even sure who specifically will buy your product. You’re just testing out
