The world of digital marketing is made up of a variety of increasingly complex moving parts. Trends come and go, and technology continues to drive developments in digital marketing. Professional marketers are often caught racing to catch up with the trends they overlooked and the ever-changing demands of their core audience. Now, digital marketers need […]
If you didn’t go through Marketing 101 in college and you’re new to the world of marketing, the concept of the 4Ps of Marketing are probably an unknown. The 4Ps are the foundation of marketing, which you probably use day in and day out, just by selling your product. -And yet, the 4Ps have evolved
7 Ps Marketing Mix – An Upgrade To The 4Ps of Marketing Read More »
For the record, pay-per-click advertising isn’t going anywhere. PPC is part of a success recipe that can help businesses generate dollars and provide a boatload of insights. Make no mistake though, PPC can be challenging even for the best of marketers. If your PPC campaigns are ailing, here’s our advice for turning the tide. 1.
It’s a good thing if you’re running, or thinking of running, a Pay-Per-Click campaign. There are a number of benefits whereby PPC can be cost effective, targeted, measurable, fast, and customizable. In fact, many marketers constantly look for ways to increase their ROI using PPC. However, it’s easy to get lost in the shuffle and
